The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for insights to help inform your programming decisions? Demand data is a goldmine of information on audience preferences, enabling informed content decisions, acquisition decisions, and distribution decisions. Here's an example of how "The Amazing World Of Gumball" performed in France during February 2024, and how this data can be used to facilitate more informed decision-making.
Firstly, evaluating the demand for "The Amazing World Of Gumball" in France reveals that it has 12.7 times the audience demand of the average show in that country over the last 30 days. Only 2.7% of all TV shows have this level of demand. This indicates that the show is incredibly popular among the French audience, and that it has seen a recent increase in popularity. As such, looking to acquire or produce shows with similar audience demand in the comedy genre may be a wise move for TV production companies or pay TV networks looking to create programming that the audience will love.
By examining the top 10 global markets where "The Amazing World Of Gumball" is most in-demand, we find that the United States is the show's number one market globally, followed by Brazil. Furthermore, the show outperforms the demand of the average TV show (1x) in each of these markets. Pay TV networks that are looking to acquire programming with international appeal should consider the travelability of the content they purchase, as demonstrated by "The Amazing World Of Gumball's" outstanding performance beyond its home market.
Looking deeper into the data, it's apparent that audience demand for "The Amazing World Of Gumball" in France spiked in late February 2024, and demand for the show has increased in France by 5.3% during the month. Talent agencies may use this data to negotiate more favorable terms for the show's voice actors or writers, knowing that audience demand is increasing.
Finally, franchiseability and reach are two dimensions of the Parrot Pulse used to measure how likely a series is to create successful spin-offs and its appeal to a broad audience, respectively. "The Amazing World Of Gumball" has exceptional franchisability and good reach. This indicates that creating spin-offs or expanding the brand beyond the TV series would likely be successful.
In conclusion, demand data enables television executives to make more informed decisions on content valuation, programming, and acquisition. They can use this data to guide them in developing and distributing programming with international appeal or to identify talent they can invest in. With access to Parrot Analytics' demand data, entertainment executives can be confident that their decisions are data-driven and aligned with the needs of their audience.
The Amazing World Of Gumball's travelability to France in the last 30 days is 45%, which means that the audience demand for The Amazing World Of Gumball is 45% of the demand in its country of origin, United States. Click through to another market to discover how well The Amazing World Of Gumball travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s The Amazing World Of Gumball is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Amazing World Of Gumball, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 7:06 a.m. PST using global tv demand datasets from Parrot Analytics for The Amazing World Of Gumball in France. We provide our partners with deep television industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.