The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed content decisions, then you can leverage demand data to gain insights that help you select, develop, and distribute your content more strategically. One way to use demand data is for content valuation, by assessing the dollar value contribution of any title, to any platform, in any region. For instance, you could answer questions such as how much is your series worth, how much of your series’ value is being driven by demand for one of its stars, or what is the value of a content library to a platform over time.
Using the example of "The Bachelor (US)" in France in March 2024 as a case study, we can see how demand data is useful for content valuation. According to Parrot Analytics, the demand for "The Bachelor (US)" in France is good, with 7.1 times the audience demand of the average show in France over the last 30 days. Only 8.6% of all TV shows have this level of demand. However, the show dropped in its rank by 596 spots during March, which indicates a decline in demand.
Apart from content valuation, demand data can help executives make informed acquisition and programming decisions. By examining the top 10 global markets where "The Bachelor (US)" is most in-demand, we find this TV series outperforms the demand of the average TV show (1x) in each of these markets. The show is most in-demand in the United States, followed by Canada, Sweden, Israel, South Africa, United Kingdom, Norway, Germany, and Iceland. You can use demand data to identify similar shows that your audience may also like, or pinpoint the exact elements of existing content that fans like the most. You can then optimize upcoming productions to ensure success.
Demand data also supports marketing and distribution decisions, by informing decisions about supply and demand, optimal release strategy and pricing, and competitive benchmarking. You can leverage demand data to find new opportunity markets for content distribution or identify emerging trends in audience preferences. Additionally, you can use affinity analysis to collaborate with other talent, brands, or TV shows to expand your audience.
In conclusion, entertainment executives can make more informed content, acquisition, and distribution decisions by leveraging demand data. Using Parrot Analytics' content valuation system powered by global content demand and supply, executives can uncover insights into how much their content is worth, how well it is being received in other markets, and how to optimize their marketing and distribution efforts to maximize ROI.
The Bachelor (US)'s travelability to France in the last 30 days is 19%, which means that the audience demand for The Bachelor (US) is 19% of the demand in its country of origin, United States. Click through to another market to discover how well The Bachelor (US) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. abc, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Bachelor (US).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Bachelor (US) from partners like abc.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Bachelor (US)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as abc to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from abc by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Bachelor (US). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as abc to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Bachelor (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Bachelor (US), including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Bachelor (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Bachelor (US), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using television demand datasets from Parrot Analytics for The Bachelor (US) in France. We provide our partners with valuable entertainment industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.