The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, an analysis of "The Bachelorette" for the month of March 2024 in France reveals how demand data can be used to make informed content and programming decisions. Firstly, the show has good audience demand in France at 2.9 times the average over the last 30 days. By examining the demand data, we can deduce the popularity of the show in France and make comparisons with other titles.
The demand data can be used to inform content valuation by determining how much the show is worth to a platform based on the contribution it makes to overall audience demand. The economic valuation system powered by global demand can reveal the dollar value contribution of any title, to any platform in any region.
The demand data also informs decisions concerning supply and demand. By analyzing the show's audience demand, we can ascertain whether there is an opportunity to acquire or produce similar content that attracts the same audience or has a greater appeal in the market. For instance, while "The Bachelorette" has good demand in France, demand decreased by 136.7% in March, and this information can guide programming decisions to consider alternative content to complement the show.
Through comparing the performance of the show on a 1 year rolling basis vs. the last 30 days, we can deduce insights about the show's popularity and inform programming decisions to retain and grow a dedicated audience. Additionally, the demand data enables content discovery, where platforms can use demand data to uncover under-monetized titles, find new opportunity markets for content distribution and increase engagement while retaining customers. Furthermore, subscriber acquisition can be facilitated by identifying titles that are popular globally or in a specific market.
In conclusion, for entertainment executives, demand data provides insights on the popularity of a show, allows for effective content valuation, supply and demand assessment, pre-release marketing, discovery, and recommendations, among others. By leveraging the insights derived from demand data, executives can make informed decisions that ensure the success of their business.
The Bachelorette's travelability to France in the last 30 days is 22%, which means that the audience demand for The Bachelorette is 22% of the demand in its country of origin, United States. Click through to another market to discover how well The Bachelorette travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Bachelorette is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Bachelorette, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 17, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for The Bachelorette in France. We provide our partners with valuable SVOD insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.