The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use the demand data for "The Boondocks" in France for the month of February 2024 to make more informed acquisition and programming decisions. Here are some of the ways demand data can help:
- Content valuation: The demand data for "The Boondocks" can help quantify the show's economic value and contribution to the platform's success. With 8.6 times the audience demand of the average show in France over the last 30 days, "The Boondocks" has outstanding demand. This means that the show is likely to have a higher valuation compared to other shows on the platform.
- Programming decisions: The demand data for "The Boondocks" can help TV executives make programming decisions about the show. With its outstanding demand, executives can decide to prioritize the show in their programming lineup, especially in France, where the demand for the show has increased by 13.9% in February. Additionally, knowing that fans of "The Boondocks" also like shows like "South Park", "Futurama", "Archer", and others can help executives identify programming blocks for these shows to maximize audience retention.
- Distribution decisions: The demand data for "The Boondocks" can help executives make better distribution decisions. For instance, travelability can give executives an idea of how well the show might perform in other countries. With good travelability, executives can consider distributing the show to other countries and regions where it can generate significant demand. Franchisability can help executives identify which shows may benefit from spin-offs or can be developed into franchises.
- Acquisition decisions: The demand data for "The Boondocks" can assist TV executives in making better acquisition decisions for their platform. Knowing that the show has outstanding demand in France and other markets can make it more attractive to acquire the show. Travelability can also assist executives in identifying which shows might find success in new markets, making them more attractive to acquire.
- Competitive benchmarking: The demand data for "The Boondocks" can help executives compare the show against competitors in the same genre. For instance, with a ranking at the 98.7th percentile in the drama genre, executives might compare the show to other sports dramas and decide whether it is worth acquiring or licensing shows in similar genre.
Overall, the demand data for "The Boondocks" can serve as an essential tool for executives in making informed decisions about their platform, whether it be about acquisition, distribution, or programming decisions.
The Boondocks's travelability to France in the last 30 days is 53%, which means that the audience demand for The Boondocks is 53% of the demand in its country of origin, United States. Click through to another market to discover how well The Boondocks travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Boondocks, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for The Boondocks in France. We provide our partners with extensive entertainment industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.