The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed content decisions, increase your show's popularity, improve monetization, expand your global reach, and drive subscriber acquisition and retention. The case of "The Borgias" in France in March 2024 offers a clear illustration of the application of demand insights in strategic decision-making. Here are some of the questions we can address using demand data:
Content Valuation:
- How much is "The Borgias" worth in France?
- How much potential revenue can the show generate?
- What is the baseline value of "The Borgias" in the French market?
- What is the ROI of acquiring or producing "The Borgias"?
Programing Decisions:
- How well is "The Borgias" performing compared to other shows in France and globally?
- What type of content is resonating with its audience?
- What are the top 10 global markets for "The Borgias," and how well is it performing in each of them?
- How can "The Borgias" be optimized for global travelability, given its current audience demand?
- What are the top recommendations for a showrunner who wants to further increase the demand for "The Borgias" in France and beyond?
Distribution Decisions:
- Which platforms should "The Borgias" target for distribution in France based on its popularity?
- How specific marketing campaigns can be optimized with the latest insights on audience demand for "The Borgias"?
- What insights can be drawn from audience demand in France regarding release strategies, pricing, and targeted marketing?
Acquisition Decisions:
- How can talent agencies, TV production companies, studios, and content distributors leverage demand data to make informed acquisition decisions?
- What value does "The Borgias" bring, and how can it help increase the subscribers network for any platform or agency?
Based on the insights provided by "The Borgias" case in March 2024, entertainment executives can use demand insights from Parrot Analytics to answer these questions and make more informed decisions. For example, they can examine the demand levels of "The Borgias" at different times and in various regions, analyze the genres and themes that resonate most with its audience, and benchmark its performance against other shows.
Additionally, understanding the role of demand data in content valuation can help executives to estimate the dollar value contribution of any title to any platform in any region. Parrot Analytics' content valuation system, powered by global content demand and supply, can reveal the economic value of a show and support informed investment decisions.
Hence, demand data can help in optimizing programming, distribution, content financing, and acquisition decisions while ensuring that executives are better positioned to act on the latest audience trends and generate greater economic value from their content.
The Borgias's travelability to France in the last 30 days is 70%, which means that the audience demand for The Borgias is 70% of the demand in its country of origin, United States. Click through to another market to discover how well The Borgias travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The Borgias is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Borgias, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for The Borgias in France. We provide our partners with meaningful OTT competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.