The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data provides entertainment executives with valuable insights that can inform their content, acquisition, distribution, and programming decisions. The data can also be used to assess a TV series' value, which is important when evaluating whether to invest in a particular show. Let's use the example of "The Closer" to demonstrate how demand data can be used to make more informed decisions.
Parrot Analytics' demand data reveals that demand for "The Closer" has been good over the last 30 days in France, with an audience demand that is 2.9 times higher than the average show in the country. This data indicates that the show is performing well and has been increasing in popularity recently. The show's demand has been higher than 94.5% of all drama titles in France, making it a highly sought-after title in the genre.
Additionally, Parrot Analytics' data shows that viewers of "The Closer" are also interested in shows such as "Property Brothers", "Knife or Death", "Forged in Fire", and "Ink Master". This information is helpful for executives who are looking to acquire or produce similar programming that is likely to resonate with audiences.
Executives can also use demand data to assess the performance of a show in different markets. "The Closer" generated good audience demand in several markets, including France, Romania, the United Kingdom, and Sweden. However, the show's demand was only okay in markets such as Portugal, Canada, South Korea, and Italy. This information can help executives decide which markets to prioritize when distributing content.
Finally, executives can use demand data to assess a show's long-term potential. In the case of "The Closer," its longevity, momentum, franchisability, and reach are all positive indicators of the show's sustained popularity with audiences. Moreover, the show's demand has peaked at 5.6 times the average in the last 30 days, which is an 18.9% increase and demonstrates that the show is gaining in popularity.
In conclusion, Parrot Analytics' demand data provides valuable insights that can inform entertainment executives' strategic decision-making process. Demand data can be used to assess a show's value, evaluate its performance relative to other titles in the market, and track its long-term potential. By leveraging this data, executives can make more informed content, acquisition, distribution, and programming decisions.
The Closer's travelability to France in the last 30 days is 35%, which means that the audience demand for The Closer is 35% of the demand in its country of origin, United States. Click through to another market to discover how well The Closer travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tnt‘s The Closer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Closer, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 17, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for The Closer in France. We provide our partners with extensive TV industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.