The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for a particular title is critical in making more informed content-related decisions. The insights from demand data help to evaluate a show's value, assess its ability to attract and retain subscribers, and identify opportunities for monetization. The insights from the analysis of "The Conners" in France in February 2024 demonstrate how demand data can be utilized.
One way to utilize demand data is to determine how much a particular show is worth. Parrot Analytics' content valuation system uses global content demand and supply to estimate a show's economic value based on audience demand. The demand data also enables valuing IP globally, determining what content is most popular in specific regions or on a global scale, and underpinning scalable concept testing to identify which elements of existing content viewers like the most.
Another way demand data can be useful is to make more informed decisions regarding programming, licensing deals, and production financing. By using demand data, executives can determine how much they should spend on content, estimate the ROI of specific titles based on their ability to drive engagement, and assess a show's potential to reduce churn and drive subscriptions for SVOD platforms. Based on the audience's preference for similar titles, executives can also identify opportunities for acquisition and licensing deals, allowing them to make more strategic distribution decisions.
Examining the demand data for "The Conners" in France, we can see that the show has 2.4 times the audience demand of the average show in the country over the last 30 days, and its demand has been increasing in recent times. The show's travelability is okay, which means there is amicable potential if elevated in international markets.
Moreover, demonstrating the show's longevity, we can see that the pace of growth for "The Conners" is outstanding, with good potential for franchisability and a good reach. We can also determine that the show performs exceptionally well in markets such as the United States, Canada, Australia, Germany, China, the United Kingdom, Iran, Russia, and Switzerland. Although its rank dropped by 110 spots in February 2024, its demand is higher than 95.6% of all family titles in France.
Finally, by utilizing demand data, executives can also make informed pre-release and post-release decisions, understand audience preferences, and optimize marketing campaigns to increase a show's popularity. Overall, demand data is a valuable tool that can help entertainment industry executives make informed decisions regarding content valuation, acquisition, production, distribution, and programming decisions.
The Conners's travelability to France in the last 30 days is 20%, which means that the audience demand for The Conners is 20% of the demand in its country of origin, United States. Click through to another market to discover how well The Conners travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Conners is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Conners, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 7:37 a.m. PST using demand data from Parrot Analytics for The Conners in France. We provide our partners with meaningful media industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.