The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for ways to make informed content decisions? Look no further than demand data! This data, compiled by Parrot Analytics, can be a valuable tool for entertainment executives across the industry.
For instance, let's take a look at "The Falcon And The Winter Soldier" for the month of March 2024 in France. With an audience demand 4.1 times the average show in France over the past 30 days, this show sits in the top 8.6% of all TV shows. Additionally, the show ranked in the 96.1th percentile in the drama genre during that same month.
One use of demand data is content valuation. By using demand data to estimate the dollar value contribution of any title to a platform in any region, you can determine how much to spend on content and which titles are bringing the greatest value to your platform. Parrot Analytics' content valuation system is powered by global content demand and is based on the platform-specific marginal revenue contribution of a title and how it drives engagement across the rest of the catalog.
Another use of demand data is travelability, which quantifies a show's international demand relative to its home market. "The Falcon And The Winter Soldier" has good travelability since its demand in France was about 38% of the demand in its country of origin, the United States. This can be helpful in deciding where to distribute a given show for maximum impact.
Demand data can also inform acquisition and distribution decisions. For example, looking at the top 10 global markets where "The Falcon And The Winter Soldier" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show (1x) in each of these markets. In the United States, the show obtained outstanding audience demand of 7.3x. Additionally, its outstanding momentum, longevity and franchisability reflect its potential for future success.
Demand data can also help executive producers and programming directors understand which shows will drive subscriber acquisition or retention. For example, studying the shows that fans of "The Falcon And The Winter Soldier" also like can provide a window into audience preferences. Knowing which elements of existing content fans like the most can be helpful in optimizing an upcoming production for success.
Finally, demand data can assist linear networks and pay TV networks in programming decisions by identifying the most popular genres in a local market and optimizing release strategies and pricing for content.
As an entertainment executive, demand data can provide you valuable insights into content valuation, potential markets, subscriber acquisition and retention, programming decisions and more. By utilizing demand data provided by Parrot Analytics, you can increase your chances of producing and acquiring successful shows that will resonate with audiences across the globe.
The Falcon And The Winter Soldier's travelability to France in the last 30 days is 29%, which means that the audience demand for The Falcon And The Winter Soldier is 29% of the demand in its country of origin, United States. Click through to another market to discover how well The Falcon And The Winter Soldier travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Falcon And The Winter Soldier), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Falcon And The Winter Soldier, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Falcon And The Winter Soldier is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Falcon And The Winter Soldier, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for The Falcon And The Winter Soldier in France. We provide our partners with far-reaching content workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.