The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
When making content or programming decisions, entertainment executives can rely on demand data to make more informed decisions. One prime example of this is the case of "The Finder." The show has a good demand in France, with 2.1 times the audience demand of the average show in the country. This indicates that the French audience is highly interested in this show, making it an attractive acquisition for streaming platforms or distributors.
The Parrot Pulse of "The Finder" also provides an independent measure of its performance across six dimensions. The show's longevity is okay, while its momentum is also okay, indicating that audience demand is maintained over time. Its reach is okay, meaning that a broad audience is attracted to the show. However, travelability and franchisability are poor, indicating that the show may not perform well in international markets or have good spin-off potential.
Entertainment executives can also examine "The Finder"'s comparative performance on a yearly basis versus the last 30 days. The audience demand for the show peaked at 3.7 times the average in the last 30 days as opposed to 4.7 on a yearly basis. This indicates a 21.7% increase in recent popularity.
Furthermore, the top 10 global markets where "The Finder" is most in-demand over the last 30 days show that the TV series outperforms the demand of the average TV show in each of these markets. France, in particular, is the highest in-demand, with the show achieving a good audience demand of 2.0x. The show has also done well in Spain with good demand. It is important to note that "The Finder" only has 13 episodes over one season, as the show ended in 2012. Nonetheless, the data provided is an indication of the show's potential to compete in today's content market.
In conclusion, demand data influences content decisions, acquisition, programming, and distribution decisions made by entertainment executives. Entertainment executives can use demand data to determine the value of a show, assess its performance over time, evaluate its international potential, find new licensing and distribution opportunities, and gauge its overall popularity. By utilizing demand data, entertainment executives can make informed content marketing decisions that maximize their investment in the show.
The Finder's travelability to France in the last 30 days is 27%, which means that the audience demand for The Finder is 27% of the demand in its country of origin, United States. Click through to another market to discover how well The Finder travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Finder is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Finder, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 7:38 a.m. PST using global demand analytics from Parrot Analytics for The Finder in France. We provide our partners with smart content competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.