The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive at an OTT or SVOD platform, analyzing the demand data for "The Flash" in France can help determine whether to renew the series, distribute it to different regions, promote it differently, or choose whether to buy similar titles. Parrot Analytics' demand data shows that "The Flash" is highly popular among the audience in France, with 14.7 times the audience demand compared to the average show in France over the past 30 days and an improvement in demand from 13.4 times the average over the past 90 days. Therefore, this data indicates that "The Flash" is a high-value asset and can deliver successful results for streaming platforms.
If you want valuable insights into content valuation, the demand data can help you estimate the worth of the series. Parrot Analytics content valuation is an economic valuation system based on global content demand and supply. The valuation system can answer questions about the value of a content library to a platform, estimating the baseline value of a title, and the show's ability to drive subscriptions and reduce churn.
Furthermore, analyzing the demand data provides information about the drama genre's highest-ranking shows in France. With a rank of #27, "The Flash" is an exceptional performer. It also reveals that the show has a broad appeal to audiences and is not limited to fans of the superhero genre, as people who enjoy "Young Sheldon," "Rick And Morty," and "Star Trek: Picard" are also fans of "The Flash." Additionally, analyzing the demand data for different countries shows that the series has a high reach and ratings in multiple global markets.
The demand data also provides further insights into the show's performance with the Parrot Pulse, which measures the show's global performance across six dimensions. It shows that the worldwide audience demand across all platforms is exceptionally high, and the show's travelability is remarkable. Meanwhile, the study also highlights that the show's momentum, longevity, franchisability, and reach are all excellent.
Looking at the comparison between the last 30 days and one year's rolling basis, "The Flash" has exhibited a 25.5% increase in peak demand and an increase in average demand. These data points indicate that the show has gained popularity.
Therefore, the demand data can help the TV producer and TV network in making more informed content decisions, such as acquisition, distribution, or programming. Furthermore, demand data-powered by Parrot Analytics can be used to inform decisions on the best release strategy, estimate ROI for any specific title, and optimize pre-release marketing campaigns ahead of the premiere. Additionally, the demand data can help them identify a show's performance against other titles available in the market, discover opportunities to monetize currently under-monetized titles, identify audience taste clusters, and inform on the best platform or network fit for distribution.
The Flash's travelability to France in the last 30 days is 28%, which means that the audience demand for The Flash is 28% of the demand in its country of origin, United States. Click through to another market to discover how well The Flash travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Flash), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Flash, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Flash is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Flash, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 18, 2024, 12:49 p.m. PST using global demand data from Parrot Analytics for The Flash in France. We provide our partners with meaningful TV industry capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.