The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be interested in analyzing a TV series to inform your content valuation, acquisition, distribution or programming decisions. By examining "The Good Fight" for the month of March 2024 in France, we can explore how demand data can help with such decisions.
Firstly, demand data can power the content valuation system. In this case, we can see the demand data for "The Good Fight" shows that it has 6.4 times the audience demand of the average show in France over the last 30 days, making it a highly demanded title. This can help to demonstrate the value of the show to potential buyers or investors.
Demand data can also help with acquisition decisions. By examining the top 10 global markets where "The Good Fight" is most in-demand over the last 30 days, we can see which international markets may be most interested in acquiring the title. In addition, looking at the show's travelability, we can see that "The Good Fight" has good potential to perform well in international markets.
Programming decisions can be made by examining the show's momentum - the pace of growth of its demand. In the case of "The Good Fight," we see that its momentum is good, indicating that it is gaining popularity.
Distribution decisions can be informed by analyzing the reach of a TV show, which is the number of people expressing demand for a show. "The Good Fight" has an outstanding reach, indicating that it has a good potential audience size. An OTT platform or linear network may consider acquiring the show for distribution if they believe it has audience potential for their platform.
Furthermore, demand data can be used to inform content decisions. We can see from "The Good Fight" that it has a high level of demand compared to other drama titles in France, ranking at the 97.8th percentile for the drama genre. By examining the shows that fans of "The Good Fight" also like, such as "The Lord Of The Rings: The Rings Of Power" and "House Of The Dragon," we can find similar titles that may fit into a programming strategy. Additionally, by examining how much demand has increased for the show in France during March, producers may choose to invest more in promoting it.
In conclusion, demand data is a valuable tool for entertainment executives in making informed content, acquisition, distribution, and programming decisions. The demand data for "The Good Fight" in France shows that it is a highly demanded title that has audiences in many different countries, indicating that it has potential for global success. By understanding and utilizing demand data, entertainment executives can make more informed decisions around their content strategy.
The Good Fight's travelability to France in the last 30 days is 86%, which means that the audience demand for The Good Fight is 86% of the demand in its country of origin, United States. Click through to another market to discover how well The Good Fight travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s The Good Fight is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Fight, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for The Good Fight in France. We provide our partners with essential television series expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.