The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to evaluate the performance of your content, make informed acquisition decisions, distribution decisions, programming decisions, and evaluate the monetary value of your content. Parrot Analytics, through its content valuation system, can help you make strategic decisions based on global demand data. Based on the analysis of "The Gummi Bears," here are some general questions answered that can help you make more informed content decisions.
1. How is the show performing in terms of audience demand overall and in specific countries?
In January 2024, overall audience demand for "The Gummi Bears" is good, with 2.3 times the audience demand of the average show in France over the last 30 days. The show's demand has been increasing in recent days, with its rank rising by 2241 spots during that period. The show also outperforms the average TV show in each of the top 10 global markets over the last 30 days. For instance, it has outstanding audience demand of 10.9x in the United States, where it is the most popular. The show also has outstanding audience demand in Poland, Czechia, Hungary, and Denmark.
2. How does the show rank in relation to other TV shows in its genre?
According to Parrot Analytics, the show ranks at the 95.6th percentile in the family genre in France in January, indicating that it has higher demand than 95.6% of all family titles in the country.
3. How sustainable is the audience demand?
The longevity of "The Gummi Bears" is exceptional, which means that audience demand for the show has been well-maintained over time. According to the analysis, its momentum, which measures the pace of growth, is also good.
4. Which elements of the show are resonating most with the audience?
Based on the analysis, there are specific shows that "The Gummi Bears" audience likes. Other shows that fans of the show also like are "Chip 'n Dale Rescue Rangers", "The Loud House", "Miraculous: Tales Of Ladybug And Cat Noir", "Talespin", "Once Upon A Time", "The Owl House", "The Lion Guard", "Generator Rex" and "Re: Zero -starting Life In Another World (ゼロから始める異世界生活)". This information can be used to pinpoint specific elements, such as characters or themes, that audiences enjoy about the show.
5. What are the potential opportunities for monetizing the show?
Franchisability, which relates to spin-off potential, is good for "The Gummi Bears". It indicates that the IP can be used to create spin-offs or franchises that can be further monetized. Additionally, by analyzing the show's travelability, which measures its international demand relative to its home market, it may be possible to identify additional revenue streams through global expansion.
In conclusion, as a TV executive, Parrot Analytics' demand data can provide valuable insights to help you make strategic content decisions, including on content valuation, acquisition, and distribution. Additionally, it can help you identify market opportunities, optimize release strategies, and broaden your content portfolio to retain current subscribers or attract new ones.
The Gummi Bears's travelability to France in the last 30 days is 6%, which means that the audience demand for The Gummi Bears is 6% of the demand in its country of origin, United States. Click through to another market to discover how well The Gummi Bears travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Gummi Bears, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for The Gummi Bears in France. We provide our partners with meaningful TV industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.