The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are interested in how you can use demand data to inform your content, acquisition, distribution or programming decisions. The demand data can provide insights into the performance of specific genres, titles, or franchises in different markets and how they are resonating with audiences. Let's use the example of "The L Word: Generation Q" in France in March 2024 to explore some of the questions demand data can help answer.
Content Valuation:
One key question for executives is how to determine the value of a particular title or library of content. Demand data can be a valuable tool to help assess the monetary value of specific titles to a platform or library over time. In the case of "The L Word: Generation Q" in France in March 2024, the demand data indicates that it achieves 7.8 times the audience demand of the average show in France over the last 30 days. This suggests that "The L Word: Generation Q" is highly valued in the French market and may be worth investing in or acquiring for a French streaming service.
Optimal Release Strategy and Pricing:
Another question an executive may have is how to plan an optimal release strategy for a title or set pricing. The demand data can help executives determine the best time to release new content and set prices for different services. In the case of "The L Word: Generation Q", we know that demand increased in late March 2024 in France. This suggests that it may have been a good time to release new content or promotions related to the show in that market.
Competitive Benchmarking:
Executives may also want to know how a title compares to other available titles in the same genre. The demand data can provide insight into how popular specific titles are in comparison to others. For example, "The L Word: Generation Q" ranks in the 99.4th percentile in the romance genre in France, indicating that it is highly valued compared to other romance titles in the French market.
Subscriber Acquisition and Retention:
Executives may want to know what titles to acquire to grow their audience or retain their current subscribers. The demand data can indicate which titles have the potential to attract new subscribers and keep existing ones. In the case of "The L Word: Generation Q" in France, the demand has increased by 50.7% during March 2024, suggesting that it may be worth investing in for a platform looking to attract new subscribers.
Travelability:
Another important metric for executives is travelability, which measures a show's international demand relative to its home market. In the case of "The L Word: Generation Q", it has outstanding travelability, with the demand in France being 51% of the demand in the United States, the show's home market. This indicates that there is a high potential for international success for "The L Word: Generation Q" and it may be worth investing in for platforms looking to expand globally.
In summary, by analyzing the demand data for "The L Word: Generation Q" in France in March 2024, executives can gain insights into how valuable the show is in the French market, how it compares to other titles in the romance genre, and how it has been performing in different global markets. This information can inform content, acquisition, distribution, or programming decisions and help executives make more informed investment decisions based on data-driven insights.
The L Word: Generation Q's travelability to France in the last 30 days is 68%, which means that the audience demand for The L Word: Generation Q is 68% of the demand in its country of origin, United States. Click through to another market to discover how well The L Word: Generation Q travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. SHOWTIME, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The L Word: Generation Q.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The L Word: Generation Q from partners like SHOWTIME.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The L Word: Generation Q? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as SHOWTIME to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from SHOWTIME by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The L Word: Generation Q. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The L Word: Generation Q), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as SHOWTIME by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The L Word: Generation Q, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The L Word: Generation Q is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The L Word: Generation Q, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for The L Word: Generation Q in France. We provide our partners with comprehensive TV series competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.