The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, understanding audience demand for content is crucial in making informed content, acquisition, distribution, and programming decisions. The demand data for the TV series "The Late Late Show With James Corden" provides valuable insights that can be used to guide strategic decision making.
One of the most significant applications of demand data is content valuation. In the context of content valuation, demand data can be used to determine the value of a content library or an individual series. From the analysis of "The Late Late Show With James Corden," it is evident that the show has demand 8.3 times higher than the average show in France and is in the 99.0th percentile of all variety titles in the country. Such high demand shows that the show drives engagement across the rest of the catalog, making it a strategic asset for a streaming platform. Besides, demand data can be used to estimate the value of exclusivity, assess the ability of a TV series to drive subscriptions and mitigate churn, and calculate the return on investment (ROI) that a specific title will bring for any given platform.
Demand data can also inform decisions concerning supply and demand. Entertainment executives can use demand data to identify the type(s) of content that exhibit opportunities to acquire or produce, and establish the most popular genres in the local market. Through the analysis of the top 10 global markets where "The Late Late Show With James Corden" is most in-demand over the last 30 days, we can observe that the show outperforms the demand of the average TV show in each of these markets. The show's outstanding performance in the United States indicates that the show resonates with the US audience.
Demand data also reveals the taste clusters of a show's viewers, helping executives to tailor their content appropriately. Entertainment executives can use the data to identify the best talent, brand, or TV shows to partner with to expand their audience, acquire or retain subscribers.
Finally, demand data can power discovery and recommendations, enabling entertainment executives to optimize their platform's content discovery mechanism. From the analysis, the demand for "The Late Late Show With James Corden" in France declined by 0.6% in March but spiked toward the month-end. This insight indicates that James Corden's show may be better suited for weekend programming, requiring strategic scheduling and promotional tactics.
In conclusion, demand data provides valuable insights that can be used to inform various strategic decisions by entertainment executives. The analysis of "The Late Late Show with James Corden" demonstrates that entertainment executives can use demand data to make informed decisions regarding content valuation, supply and demand, scaling, franchise, pre-release marketing, and programming. Understanding audience demand is critical in making informed decisions in the entertainment industry.
The Late Late Show With James Corden's travelability to France in the last 30 days is 53%, which means that the audience demand for The Late Late Show With James Corden is 53% of the demand in its country of origin, United States. Click through to another market to discover how well The Late Late Show With James Corden travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Late Late Show With James Corden), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Late Late Show With James Corden is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Late Late Show With James Corden, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:05 p.m. PST using global demand analytics from Parrot Analytics for The Late Late Show With James Corden in France. We provide our partners with valuable content workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.