The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you know that in today’s increasingly competitive environment, you need to make informed decisions about what content to produce, acquire, and distribute. Demand data can therefore be a valuable tool in your arsenal, offering insights into what content is resonating most with viewers both in your existing market and potentially across the rest of the world.
Let's look at the example of "The Late Show With Stephen Colbert" in France in March 2024. The show has shown an outstanding performance in France with a 15.5 times higher audience demand compared to the average French TV show over the last 30 days. This data can help entertainment executives make more informed decisions regarding content acquisition, programming, and distribution of similar talk shows, comedy programs or even news-related content because it works on the principle of content valuation. The demand data provides an economic valuation system, revealing the dollar value contribution of any title to any platform in any region. Thus, content valuation can be understandably applied to an individual show or an entire library.
The current rank of "The Late Show With Stephen Colbert" in France is #11, increasing its global reach. However, the rank dropped by eight spots during the month of March. This decline could prompt executives to check their programming schedule to ensure programming decisions in their platform is attracting viewers and maintaining for an extended period. Additionally, understanding what viewers generally like can inform the creation of similar content.
The fandom of the show in France is high since it ranks at the 99.8th percentile in the comedy genre. Audiences are enjoying the host's humor and the show's offering, which can be an indicator to invest in humor-infused programming. Also, the show's fans in France like a variety of similar talk shows such as "The Daily Show," "Jimmy Kimmel Live," and "Saturday Night Live," which executives could acquire or produce, given the high level of demand for humor in the French market.
Furthermore, as entertainment executives, another essential factor to consider with demand data is the travelability, which measures a show's international demand relative to its home market. "The Late Show With Stephen Colbert" in France was 49% of the demand in its country of origin, the United States. This means executives have an opportunity to showcase the show to international audiences, leading to potential future monetization.
Also, "The Late Show With Stephen Colbert" has an outstanding longevity measure, meaning it has maintained its high-level audience demand in France even over time, which is a good indicator for executives to acquire similar content for their platform. The momentum of the show, which is the pace of growth, is also excellent, and executives could leverage that to retain and attract viewers to their platforms.
Finally, the show's franchisability is good, which means it provides executives the opportunity to generate spin-off shows or franchises that could capitalize on the show's success. As the demand data reveals that the show is maintaining and growing its audience reach on a 30-day rolling window basis, it is an excellent indicator that the show is part of the cultural zeitgeist. Professionals leveraging demand data can utilize this information to expand their platforms and invest in future content.
In conclusion, demand data enables entertainment executives to make informed content decisions, be they acquisition, distribution, or programming. Parrot Analytics content valuation is powered by global content demand and helps define economic value. By using the example of "The Late Show With Stephen Colbert," entertainment executives can see how demand data can inform decisions about similar programming, audience preference to humor, future monetization, and the strengths and weaknesses of a show that they can leverage or avoid. Hence, leveraging demand data can help to increase the ROI of all aspects of content production, acquisition, distribution, and programming.
The Late Show With Stephen Colbert's travelability to France in the last 30 days is 51%, which means that the audience demand for The Late Show With Stephen Colbert is 51% of the demand in its country of origin, United States. Click through to another market to discover how well The Late Show With Stephen Colbert travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Late Show With Stephen Colbert is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Late Show With Stephen Colbert, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for The Late Show With Stephen Colbert in France. We provide our partners with extensive subscription-video-on-demand analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.