The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one of your primary concerns is understanding the performance of your content and its potential to acquire or retain subscribers. In this regard, demand data can provide insights into the popularity of titles like "The Legend Of Vox Machina" in various markets, such as France, where it has been performing well.
The Parrot Analytics content valuation system offers a powerful tool for assessing the economic value of titles based on global content supply and demand. For instance, you can use demand data to calculate the ROI that "The Legend Of Vox Machina" will bring to the platform and assess its ability to attract and retain subscribers. Moreover, the system can help you determine how much to spend on content and evaluate the marginal revenue contribution of specific titles.
Demand data can also inform your acquisition and distribution decisions, especially when armed with insights like the show's popularity in France and other markets like the US, or where else "The Legend Of Vox Machina" is most in-demand over the last 30 days. Through these insights, you can compare its performance against other titles available in the market and use these insights to map out the best release strategy and pricing for each market.
Understanding the baseline value of titles is a crucial aspect of content valuation, and demand data provides insights into the value of content libraries to platforms over time. When evaluating the franchisability of a title, insight into other titles that fans of "The Legend Of Vox Machina" also like, such as "The Wheel Of Time", "The Boys", "The Lord Of The Rings: The Rings Of Power", "Star Wars: The Bad Batch", "The Mandalorian", "Invincible", "Foundation", "Loki" and "Only Murders In The Building," can be valuable. This insight can help you determine which content to produce or acquire to support global SVOD expansion and monetize IP through spin-offs and franchises.
Moreover, insights concerning the travelability of the title, i.e., the show's international demand relative to its home market, indicate its ability to reach new audiences through international distribution deals. Lastly, understanding audience demand for each genre helps you stay competitive by focusing on genres that resonate most with your current audience or those that can attract new subscribers to your SVOD service.
In conclusion, as an entertainment executive, demand data can help you make informed decisions concerning content valuation, acquisition, distribution, and programming. Having access to insights from demand data can inform you about the value of your content library, and understanding the popularity of each title can help prioritize content. Additionally, it is essential to use insights from data to understand the content's longevity, franchiseability, and travelability across different markets.
The Legend Of Vox Machina's travelability to France in the last 30 days is 68%, which means that the audience demand for The Legend Of Vox Machina is 68% of the demand in its country of origin, United States. Click through to another market to discover how well The Legend Of Vox Machina travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Legend Of Vox Machina is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Legend Of Vox Machina, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 3 a.m. PST using analytics from Parrot Analytics for The Legend Of Vox Machina in France. We provide our partners with meaningful TV capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.