The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be used to make more informed content and acquisition decisions, as well as distribution and programming decisions. By analyzing Parrot Analytics' demand data for "The Magicians" in France during March 2024, we can see how demand relates to content valuation and provides insights into content performance and potential.
Content valuation is one of the key benefits of demand data analysis as it can help executives determine how much a specific title or library is worth. Using Parrot Analytics' content valuation system, executives can use demand data to calculate the ROI for a particular title on any given platform. In this case, "The Magicians" has good demand in France, with 4.0 times the audience demand of the average show within the last 30 days. This high level of demand indicates that the value of the show is likely to be higher than that of other titles with less demand.
Executives can also use demand data to make informed acquisition decisions, such as identifying which titles are best suited for their platform or identifying under-monetized titles. Using Parrot Analytics' demand data, entertainment executives can make better decisions concerning supply and demand by analyzing which types of content exhibit potential for acquisition or production. For example, executives can examine which shows fans of "The Magicians" also enjoy, such as "Better Call Saul" or "Criminal Minds," to identify other potential acquisition targets.
Distribution decisions can also benefit from demand data analysis. For example, executives can identify the platforms that should be targeted for distribution of a show, such as streaming platforms or linear networks. They can also use demand data to inform decision-making concerning optimal release schedules and pricing strategies. By examining demand spikes and patterns, executives can identify the best time to release content and maximize engagement. In the case of "The Magicians," demand spiked in late March, indicating that it may have been a good time to promote related content or merchandise.
Programming decisions can also benefit from demand data analysis. By understanding which genres are most popular with current audiences, executives can focus on creating or acquiring content that is more likely to attract and retain subscribers to their platform. Similarly, executives can identify which titles are more effective at driving subscriptions or reducing churn rates. "The Magicians" ranks at the 95.9th percentile in the drama genre in France, indicating that it has higher demand than 95.9% of all drama titles.
Overall, demand data allows entertainment executives to make more informed decisions, from content valuation to distribution and programming decisions. By examining the global performance of "The Magicians" on a rolling year basis, as well as in the top 10 global markets, executives can identify patterns and insights that may inform future content decisions.
The Magicians's travelability to France in the last 30 days is 65%, which means that the audience demand for The Magicians is 65% of the demand in its country of origin, United States. Click through to another market to discover how well The Magicians travels internationally.
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Acquire the best shows from partners such as syfy to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Magicians), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as syfy by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Magicians, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular syfy‘s The Magicians is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Magicians, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for The Magicians in France. We provide our partners with extensive entertainment industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.