The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed content decisions, "The Mandalorian" can provide valuable insights on how demand data can be used. By examining audience demand metrics for the show over the last 30 days in France, we can understand how Parrot Analytics produces insights to help guide your decision-making process.
First, the demand for "The Mandalorian" in France is outstanding, with an audience demand that is 17.3 times the average TV show over 30 days. This indicates that the show is highly valuable from a content valuation perspective. In addition, the show has excellent demand within the fantasy genre, ranking in the 99.7th percentile for the month of February in France. Understanding these audience demand insights can help you determine how much the series is worth, what baseline value the show has, and how much its value is being driven by demand for one of its stars.
However, it's worth noting that the demand for "The Mandalorian" has decreased by 10.1% in France over the month of February. Examining how demand for a TV series is trending over time is an important consideration when determining its value.
By looking at the Parrot Pulse for "The Mandalorian," we can also get an independent measure of its global performance across six dimensions. This show ranks exceptionally high in terms of worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. Understanding the nuances of a show's performance across these dimensions is critical to guide your content valuation strategy.
Another way to leverage the insights from demand data is to understand which other shows are most popular among fans of "The Mandalorian," like "Rick and Morty" and "Star Trek: Picard." This information can inform your programming decisions.
Finally, "The Mandalorian" has excellent demand in many countries, notably in the United States, United Kingdom, Canada, Germany, Russia, Spain, Australia, and Brazil. Understanding how a show performs across different markets can help guide distribution and acquisition decisions.
In conclusion, "The Mandalorian" is a great example of how demand data can be used to make better content, acquisition, distribution, and programming decisions. By analyzing audience demand metrics and examining global performance across different dimensions, entertainment executives can make more informed decisions about the value of a TV series, how it's doing against competitors, and how to drive more revenue from existing and future content investments.
The Mandalorian's travelability to France in the last 30 days is 46%, which means that the audience demand for The Mandalorian is 46% of the demand in its country of origin, United States. Click through to another market to discover how well The Mandalorian travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Mandalorian.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Mandalorian from partners like Disney+.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Mandalorian? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Mandalorian. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney+ to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Mandalorian), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Mandalorian, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Mandalorian is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mandalorian, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been amended on March 18, 2024, 12:49 p.m. PST using demand content analytics from Parrot Analytics for The Mandalorian in France. We provide our partners with deep TV series capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.