The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking for ways to make informed content acquisition, distribution, or programming decisions, demand data can provide valuable insights into your target audience's interests and preferences. Let's use the example of the TV show "The Mick" and examine how insights from demand data in France for the month of March 2024 can be useful for decision-making.
One key use case for demand data is content valuation. By examining the audience demand for a particular title, you can calculate its baseline value, how much of its value is being driven by a particular star, and estimate its ROI. With demand data, you can better determine how much to spend on content. Parrot Analytics’ content valuation system is driven by global content demand and supply, and it can help you calculate a specific title’s dollar value contribution to any platform in any region. In the case of "The Mick," it has 2.3 times the demand of the average show in France for the past 30 days. This demonstrates that the show has good audience demand, though this demand has decreased by 48.9% in March in France. However, the longevity of the show appears to be good, which indicates that the show has maintained its audience demand over time.
Demand data can also be useful for determining whether a show can resonate with a target audience in different markets or globally. In the case of "The Mick," it has good audience demand not only in France but also in other countries, such as Germany, Norway, and Bulgaria. This means you could potentially distribute the show in these markets and attract a large audience. The top country where "The Mick" has the most demand is the United Kingdom, where the show achieved a good audience demand of 4.9x. Additionally, examining what shows fans of "The Mick" also like can reveal popular titles that could be acquired or produced to cater to these audiences.
Demand data can also guide decisions concerning marketing, release strategy, and pricing. Because "The Mick" has had a spike in demand in mid-March 2024 in France, a marketing campaign can be optimized to take advantage of this and encourage viewership during a potential peak of audience demand. By examining the global performance of "The Mick," you can also determine whether it has potential for travelability, spin-off potential, and whether distribution to a certain market is worth the cost.
Overall, demand data can provide key insights into your target audience’s interests and preferences as well as guide decisions concerning content acquisition, distribution, programming, release strategy, and marketing. By using demand data, as shown in "The Mick" case study, entertainment executives can make more well-informed decisions and potentially create more profitable and engaging content that meets their audience’s needs.
The Mick's travelability to France in the last 30 days is 46%, which means that the audience demand for The Mick is 46% of the demand in its country of origin, United States. Click through to another market to discover how well The Mick travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Mick is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Mick also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mick, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for The Mick in France. We provide our partners with comprehensive OTT competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.
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