The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data is crucial when making informed decisions about content. "The Neighbors" is a good example of how demand data can be used to increase the chances of releasing content that resonates with audiences, make informed acquisition decisions, and inform programming strategies.
Content Valuation - By using demand data, content valuation involves answering critical questions such as; how much is my show worth to another streaming platform, what is the baseline value of a title, and how much is my series worth. "The Neighbors" has high demand levels in France over the last 30 days, with demand levels of 2.9 times the average. By evaluating its global performance using Parrot Pulse, it's possible to establish the pertinence of its international appeal. Its worldwide audience demand across all platforms is okay. Its travelability is poor, which means it would not translate well globally. Its momentum is poor, and its franchisability is poor.
Acquisition Decisions - Demand data can inform decisions on what types of contents exhibit an opportunity to acquire or produce. The show's mentality ranking is higher than 97.2% across all romance titles in France. During March 2024, the audience demand for the series in France increased by 32.2%. Furthermore, "The Neighbors" ranks highly when compared to other romance titles such as "Fear Thy Neighbor," "White Collar," and "Finding Bigfoot," among others.
Programming Decisions - Executives can use data to optimize their content release strategy and pricing. For instance, in March 2024, "The Neighbors" saw a spike in audience demand in France hence favorable to release new episodes during such a time. Additionally, based on demand data, it is possible to know how effective your marketing campaign is around a show, such as the momentum trend for "The Neighbors" is poor.
Distribution Decisions - Demand data helps content distributors to discover under-monetized titles. The data also answers the regional-specific audience demand questions such as what genres are resonating most with my current audience and what genres should we focus on to attract new subscribers to our SVOD service. "The Neighbors" has a good demand level in France, which makes it a great title to offer on SVOD services in France.
In conclusion, "The Neighbors" is a perfect example of how demand data can help entertainment executives make more informed decisions. Through content valuation, acquisition decisions, programming decisions, and distribution decisions, executives can analyze demand data to determine the worth, audience appeal, release strategy, pricing, and even the spin-off potential of a show. "The Neighbors" experienced a demand spike in France, making it a prime title for SVOD services in that region.
The Neighbors's travelability to France in the last 30 days is 156%, which means that the audience demand for The Neighbors is 156% of the demand in its country of origin, United States. Click through to another market to discover how well The Neighbors travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Neighbors is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Neighbors, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for The Neighbors in France. We provide our partners with far-reaching television expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.