The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you understand that making informed decisions regarding content acquisition, distribution, and programming are critical to the success of your organization. This is where demand data analysis from Parrot Analytics can help you make data-driven decisions. Let’s take a look at the example of "The Orville" in France in March 2024 to see how demand data analysis can help you make more informed content decisions.
Content Valuation:
Content valuation is a necessary process that helps in determining the value of a particular title for a streaming platform. Parrot Analytics content valuation system uses demand data to reveal the actual worth of the title for the platform. In the case of "The Orville," the show's outstanding demand with 8.7 times the audience demand of the average show in France over the last 30 days makes it a valuable strategic asset for any streaming platform. Additionally, "The Orville" has increasing popularity when compared to its demand over the last 90 days.
Acquisition Decisions:
One of the most crucial decisions you will make as an entertainment executive is acquiring new content for your platform. By analyzing the demand data analytics for "The Orville," you can get a clearer picture of its spin-off potential, franchisability, momentum and travelability, and how well its global audience demand is maintained over time. The show’s global performance across six dimensions is incredible, as discussed earlier, suggesting a huge opportunity for acquisition.
Marketing Decisions:
Demand data analytics can be useful in determining the right marketing strategies for your content. The Parrot Analytics demand data for "The Orville" can help you identify its audience demand growth rate and audiences’ preferences for the genre. This information helps you curate marketing campaigns focused on the right target audience.
Programming Decisions:
Understanding what your audiences like to watch is essential for programming decisions. Based on demand data analytics, it is clear that "The Orville" is a popular show in France. The show's high demand suggests that this program has excellent potential for programming, and programming more episodes can enhance engagement and retention of viewers.
Distribution Decisions:
Demand data can also be used to inform distribution decisions. The top ten global markets where "The Orville" is in high demand reveal that it outperforms the average TV show demand in all the markets. This information can provide insights to help with the distribution of "The Orville" in areas where there might be a demand.
In conclusion, demand data analysis from Parrot Analytics can help you make informed decisions regarding content acquisition, distribution, marketing, and programming. The analysis of "The Orville" in France in March of 2024 demonstrates how demand data can provide the necessary insights to make data-driven decisions, thus helping you achieve your goals and grow your platform business.
The Orville's travelability to France in the last 30 days is 45%, which means that the audience demand for The Orville is 45% of the demand in its country of origin, United States. Click through to another market to discover how well The Orville travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Hulu, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Orville.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Orville from partners like Hulu.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Orville? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hulu to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Hulu by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Orville. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hulu to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Orville), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Orville, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Orville is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Orville, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sci-fi Comedy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for The Orville in France. We provide our partners with extensive entertainment industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.