The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be extremely beneficial to entertainment executives working at various platforms, networks, and production companies. By examining the performance of "The Saint" for the month of February 2024 in France, let's see how demand data can help to inform content-related decision making:
Content Valuation: The Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Demand data can help to answer questions about the value of a title, for instance, how much is "The Saint" worth in France, what is its baseline value, or what is the ROI it can bring to any given platform.
Acquisition/Production/Programming Decisions: Demand data can be particularly helpful when it comes to deciding what content to acquire or produce and how to program it. For "The Saint," it's evident that its demand is good in France, Hungary, Canada, and the United States. The magnitude of this demand can guide executives on where to consider airing the show, or in which regions to focus on when creating content. Additionally, the popularity of "The Saint" in France increased by 28.3% in February. This information can be used to inform acquisition or production decisions - executives might consider acquiring similar content, or producing spinoffs that follow a similar premise.
Competitive Benchmarking: Comparing the performance of "The Saint" on a rolling year basis vs the last 30 days reveals interesting insights. Its peak demand was 4.8 times the average over the course of the entire year, which is higher than the 3.9 times peak demand of the last 30 days. This analysis shows that while the show's average demand on a rolling year basis is still positive, it's increasing in popularity as of late. Such a trend suggests that "The Saint" is a title that is worth focusing on, and that its popularity should be leveraged to compete effectively against other titles.
Distribution Decisions: "The Saint" has higher demand than 94.4% of all drama titles in France. This information put executives considering the title in a good position to use it as leverage when negotiating distribution deals, or for making programming decisions for their linear networks or pay TV platforms.
Talent and Partnership Decisions: Understanding what other shows "The Saint" audiences also like can help executives make talent and partnership decisions. This data can suggest demographic and psychographic information about the show's fanbase which can help executives in their decision making processes.
In conclusion, demand data can help executives in their content valuation, acquisition/production/programming decisions, competitive benchmarking, distribution decisions and talent/partnership decisions. The information provided concerning "The Saint" in February 2024 in France serves as an excellent example of how demand data can be leveraged to make more informed decisions across the entertainment industry.
The Saint's travelability to France in the last 30 days is 40%, which means that the audience demand for The Saint is 40% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Saint travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s The Saint is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Saint, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 3:29 a.m. PST using demand content analytics from Parrot Analytics for The Saint in France. We provide our partners with deep TV series analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.