The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data can provide you with valuable insights regarding various aspects of content creation, acquisition, distribution, and programming. "The Spy" serves as a perfect example of how demand data can help you make more informed decisions. Looking at the provided data, we can answer some of the questions mentioned earlier and understand how they relate to content valuation.
Content Valuation:
Using demand data can help you understand how much a show is worth, how much its library is worth, and its ability to drive engagement and subscriptions. For instance, looking at "The Spy," you can see that its demand is good in France, which means that it is worth consideration for acquisition, distribution, or programming decisions. Its peak rank and improvement of rank in France during March 2024 indicates the increasing popularity of the show.
Distribution and Programming:
Demand data can also help you decide which platform or networks you should target for the distribution of your content. For instance, the demand for "The Spy" in Russia is good, indicating that the show could be a potential asset for distribution or acquisition decisions in that region. Furthermore, understanding the shows which fans of "The Spy" also like ("The Good Doctor", "The Rookie", "FBI," etc.) can help you understand your target audience and fine-tune your distribution or programming strategies.
Audience Retention and Acquisition:
Using demand data can help you determine which titles to acquire or produce for subscriber retention and acquisition. Since French audience demand for "The Spy" increased by 64.5% during March, the show has several opportunities for audience acquisition and subscriber retention in France. Monitoring such fluctuations in demand over time will help you make informed decisions on which titles to acquire.
Global Expansion and Performance:
Demand data is also instrumental in understanding a show's performance across different regions, aiding in global expansion. For "The Spy," the show's demand in Czechia, India, Sweden, Israel, Spain, Australia, and Germany is okay, indicating that it has potential for growth and expansion in those regions. Additionally, looking at the show's travelability and its reach can give you insight into its global potential.
Franchising and Spinoffs:
Understanding the franchisability and spin-off potential of your content can provide additional revenue streams. In the case of "The Spy," data suggests that there is okay franchising potential, indicating that spin-offs or franchises could generate some revenue.
In summary, demand data provides TV executives with an array of valuable insights and metrics to guide strategic decision making. By examining demand fluctuations, international performance, franchisability, spin-off potential, and audience retention and acquisition, executives can make more informed decisions regarding their content valuation, acquisition, distribution, and programming. "The Spy" is an excellent showcase of how demand data can be instrumental in making such decisions.
This is The Spy's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Spy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Spy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Spy, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for The Spy in France. We provide our partners with extensive OTT know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.