The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are aware of the importance of audience demand data in making informed content decisions. Let's take "The Team," a European crime show, as an example to demonstrate the various insights that can be gained from demand data.
Firstly, the high demand for "The Team" in France, with 2.6 times the audience demand of the average show in France over the last 30 days, is a good sign. This can be used to estimate the show's overall value to a French or global streaming platform. Additionally, the fact that its demand has been increasing recently indicates that it still has potential for even greater success.
Furthermore, the show's performance in the drama genre can be measured using the percentiles provided by demand data, where "The Team" ranks at the 94.1th percentile in France. This means "The Team" has higher demand than 94.1% of all drama titles in France. This insight can guide executives to assess the value of "The Team" against other dramas in France.
Moreover, the additional show metadata gives insight into the show's production history including the fact that it is a crime show that aired from 2015-02-22 to 2018-07-23, over 16 episodes, and has concluded.
Additionally, demand data could also be used to inform distribution decisions. By examining the top 10 global markets where "The Team" has been most in-demand over the last 30 days, you would notice that the show outperformed the demand of the average TV show (1x) in all these markets - especially in France, the show's number one market globally. Furthermore, since the show's global travelability is poor, the executives can be advised to find ways to increase the show's international demand relative to its home market or focus on the regions where it is currently successful.
Additionally, demand data can help with programming decisions. By looking at the show's momentum, its pace of growth, executives can adjust the show's marketing campaign around its release with regards to the audience's desire for the show. It will also enable executives to understand which elements of the content fans like most and optimize the show's release strategy and pricing.
Finally, demand data can be used to inform acquisition decisions. By comparing the show's performance across different regions, executives can determine which regions the show is in high demand and with this information they can decide to acquire the rights to the show to distribute or broadcast in those regions. The executives could use demand data to develop a content valuation, which reveals the dollar value contribution of any title, to any platform, in any region.
In conclusion, audience demand data is useful in content and distribution decisions. Using "The Team" as an example, Parrot Analytics' demand data helped us analyze the demand for "The Team" in details, by detecting its strengths, weaknesses and potential opportunities for growth. These insights can inform programming, distribution, content valuation, and acquisition decisions.
The Team's travelability to France in the last 30 days is 184%, which means that the audience demand for The Team is 184% of the demand in its country of origin, Denmark. Click through to another market to discover how well The Team travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular DR1‘s The Team is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for DR1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Team, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 16, 2024, 2:06 p.m. PST using analytics from Parrot Analytics for The Team in France. We provide our partners with essential television series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.