The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a content executive, you can use demand data to gain insights into audience behaviour and make informed decisions about content acquisition, distribution, and programming. "The Terror" provides a good case study in how demand data can help you optimize your strategy.
Content valuation is an important aspect of content acquisition, distribution, and programming, and demand data is a powerful tool for quantifying the value of a title. For example, Parrot Analytics' content valuation system can be used to estimate a show's dollar-value contribution to a platform, and demand data can help assess a show's ability to drive subscriptions or reduce churn. In the case of "The Terror", we can see that the show has demand that is 5.4 times higher than the average show in France over the last 30 days, indicating that it has significant value to a platform in that region.
By examining the show's performance across multiple regions and genres, you can gain a deeper understanding of audience preferences. "The Terror" has high demand in the drama genre, with higher demand than 97.2% of all drama titles in France. Additionally, we can see that fans of "The Terror" also tend to enjoy shows such as "True Detective", "Fargo", and "Game of Thrones", indicating that audiences interested in horror, drama, and historical fiction may be particularly engaged with the show.
Demand data can also reveal insights into promotional strategies and audience engagement. For instance, we can see that demand for "The Terror" spiked in late February 2024 in France, indicating that a promotional campaign or new episode release may have been successful in driving up interest. Additionally, examining the show's performance over time can reveal patterns in audience behaviour, such as the fact that demand for the show has been decreasing recently in France.
Finally, demand data can be used to inform decisions about content acquisition and distribution. By examining the show's performance in different regions around the world, you can identify potential markets for distribution. For example, "The Terror" has good demand in Italy and Germany, indicating that those regions may be good targets for distribution.
Overall, "The Terror" provides a compelling case study in how to use demand data to make informed decisions about content acquisition, distribution, and programming. By leveraging this powerful tool, content executives can gain crucial insights into audience preferences and behaviour, enabling them to make data-driven decisions that are more likely to engage audiences and drive business success.
The Terror's travelability to France in the last 30 days is 40%, which means that the audience demand for The Terror is 40% of the demand in its country of origin, United States. Click through to another market to discover how well The Terror travels internationally.
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Acquire the best shows from partners such as AMC to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Terror), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Terror is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Terror, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 11:14 p.m. PST using global television demand data from Parrot Analytics for The Terror in France. We provide our partners with far-reaching TV series know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.