The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive at any of the mentioned entertainment companies, you can use the demand data for "The Thick of It" in France to make informed decisions. Firstly, you can use the data to make content acquisition or programming decisions by determining how much the content is worth in different regions. You can also examine whether the show has the potential to drive subscriptions and mitigate churn on your platform.
Additionally, you can use the data to make informed content valuation decisions. By analyzing demand data, you can determine how much to spend on content, calculate the ROI a specific title will bring, and assess the value of exclusivity. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region.
Furthermore, you can use the data to inform distribution decisions by examining which platforms to target for distribution of the content and which markets should be prioritized. You can also determine if the content has global appeal and allocate funds accordingly.
Looking at the specific insights gleaned from the demand data for "The Thick of It" in France in March 2024, you can see that demand for the show is good with 5.2 times the audience demand of the average show in France over the last 30 days. Its rank also moved up by 154 spots during the month, indicating increased popularity. The show has higher demand than 97.1% of all comedy titles in France. You can use this data to determine if the show is worth acquiring or programming in France.
It is also interesting to note that demand has been increasing over the last month, with audience demand in France increasing by 29.3%. You can use this information to determine if it is worth investing in marketing campaigns for the show in France, or even in other countries.
Looking at the show's performance on a global scale, you can see that it performs better than the average TV show in all of the top 10 global markets where it is most demanded. This information can be used to determine where to prioritize distribution efforts for the show.
Overall, the demand data for "The Thick of It" can be used by entertainment executives to make informed content and distribution decisions, as well as to make content valuation decisions based on global demand.
The Thick Of It's travelability to France in the last 30 days is 67%, which means that the audience demand for The Thick Of It is 67% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Thick Of It travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Four‘s The Thick Of It is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Thick Of It also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Four and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Thick Of It, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Satire), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for The Thick Of It in France. We provide our partners with far-reaching television industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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