The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working for a TV network, production company, talent agency, or content distributor, you may be interested in determining how in-demand a TV show or series is. Using Parrot Analytics' demand data on "The Tomorrow People," we can examine how this show can be used to help inform content, acquisition, distribution, and programming decisions.
Content Valuation: When striving to evaluate the worth of a content library or specific show, demand data can help executives identify the value of a title in any given region. Executives can estimate a show's value based on demand data as it reveals the title's dollar value contribution to any platform. According to our Parrot Analytics content valuation system, "The Tomorrow People" has been performing well in France, where it has 2.8 times the audience demand of the average show in the last 30 days, suggesting its content could potentially be of high value in the French market.
Programming Decisions: Parrot Analytics' demand data can also be useful when making programming decisions. Specifically, executives can examine if the show (or similar titles chosen by audiences) have increased in popularity recently, such as "The Tomorrow People's" good 9.9% demand spike in late February 2024 in France, to guide their programming decisions.
Distribution and Acquisition: Demands insights can also help evaluate the appeal of new programming for different markets and audiences. In this case, the "Parrot Pulse" shows that the show performs well with good global audience demand but indicates that travelability is poor, which could inform decisions around international distribution. Additionally, if an executive is considering acquiring or distributing a TV series, they can see how "The Tomorrow People" ranks in the drama genre in France at the 94.7th percentile, meaning that it has higher demand than 94.7% of all drama titles in France.
Marketing and Advertising: By looking at insights such as the top 10 global markets where "The Tomorrow People" is most in-demand over the last 30 days, executives can consider adjusting their marketing campaigns and advertising strategies to capitalize on this demand. Additionally, by examining the growth and momentum of the show, they can track the pace of growth and compare it with other titles available on the market.
To summarize, audience demand data can be an invaluable tool for entertainment executives to assess the value of a specific content library or TV show, provide insight into programming decisions, and identify opportunities for acquisition and distribution in specific markets. The insights obtained can also inform marketing campaigns and advertising strategies. In this case, Parrot Analytics' demand data on "The Tomorrow People" revealed high demand in France, which could create market interest for this title or similar titles in France.
The Tomorrow People's travelability to France in the last 30 days is 121%, which means that the audience demand for The Tomorrow People is 121% of the demand in its country of origin, United States. Click through to another market to discover how well The Tomorrow People travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Tomorrow People is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Tomorrow People, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 3:42 a.m. PST using analytics from Parrot Analytics for The Tomorrow People in France. We provide our partners with essential subscription-video-on-demand capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.