The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you working in the entertainment industry and have a new show or library title under consideration? Do you want to know how to make informed decisions about acquisition, distribution, programming, or content creation? You can use audience demand data from Parrot Analytics' content valuation system to understand how much investment is required for a piece of content, estimate audience interest and growth potential, and compare the performance of a property in different markets.
Let's take Netflix's "The Tudors" in France for February 2024 as an example. The TV series has 5.0 times the audience demand of the average show in France over the last 30 days, indicating good demand. It is at the 98.6th percentile in the romance genre during February, meaning that it has a higher demand than 98.6% of all romance titles in France. Its rank in France increased by 414 spots over February, reaching a peak of #465. The popularity of "The Tudors" in France increased by 37.2% in February, indicating growth in demand. The demand also spiked in the latter part of the month.
When compared to "The Tudor"'s home market, the United States, its demand in France is at 54%, indicating good travelability. This also means that "The Tudor" can be considered valuable globally. The show's longevity and momentum are both outstanding, meaning that it has maintained strong audience demand over time and was trending positively in February. Its franchisability and reach are good, indicating good potential for spin-offs and a substantial audience.
Additionally, we can observe that "The Tudors" performed outstandingly in its top global market, the United States. It had an audience demand 6.1 times that of the average TV show in the United States. It also had good or strong audience demand in other markets such as China, the United Kingdom, Netherlands, Russia, Germany, Switzerland, and Spain.
Entertainment executives can use this information to make informed decisions on their future investments. For example, they can determine how much to spend on content acquisition or production, estimate audience interest to predict growth potential, compare a show's performance in different markets to identify areas for growth in demand, and determine an optimal release strategy and pricing. They can also leverage this demand data to gauge interest in particular genres, assess the value of exclusivity, and optimize pre-release marketing campaigns.
In conclusion, demand data from Parrot Analytics' content valuation system can inform strategic decision-making for executives in the entertainment industry. With demand data, executives can make more informed acquisitions, distribution and programming decisions, avoid costly mistakes, and maximize the return on their investments.
The Tudors's travelability to France in the last 30 days is 52%, which means that the audience demand for The Tudors is 52% of the demand in its country of origin, United States. Click through to another market to discover how well The Tudors travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The Tudors is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Tudors, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 11:06 p.m. PST using television demand metrics from Parrot Analytics for The Tudors in France. We provide our partners with essential SVOD insight to help them drive better and more informed content investment strategies. Contact us today to find out more.