The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an SVOD platform in France, understanding the demand trends for "The Vampire Diaries" can inform your content acquisition and programming decisions. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. By analyzing the demand data for "The Vampire Diaries" for the month of January 2024 in France, we can answer some critical questions that could help you make more informed decisions:
- Content valuation uses demand data to answer these questions: How much is my series worth? Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title.
- Demand enables valuing IP globally: What content is most popular in my market or on a global scale? "The Vampire Diaries" is globally popular, with outstanding demand in markets like the United States, Brazil, Germany, Russia, Canada, South Africa, United Kingdom, and Kenya.
- Content valuation: Using demand data, how can you calculate the ROI a specific title will bring for any given platform? "The Vampire Diaries" has reached its peak demand, and in the last 30 days, it has increased in popularity by 5.3%, indicating increased ROI potential.
- Content valuation leverages demand data: How can you quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog? It is essential to consider how "The Vampire Diaries" could drive subs and mitigate churn for your platform in France.
- Demand data powers Parrot Analytics' content valuation system: How can you calculate the value of a content library to a platform over time? Considering "The Vampire Diaries" has excellent longevity globally, it could have a long-term value for your library.
Additionally, the demand data of "The Vampire Diaries" for the month of January 2024 in France reveals the show's performance and trends. The show has a remarkable audience demand, with 13.1 times the average demand of TV shows in France over the last 30 days. It ranks at the 99.6th percentile in the drama genre, indicating higher demand than 99.6% of its counterparts in France. As the show dropped in its rank by 50 spots during January in France, you could infer content saturation within the vampire or supernatural genre or other popular genres that you could explore for new programming.
Moreover, with demand decreasing by 16.6% during January, the executive could examine the reasons behind the audience's decreased demand to make informed content decisions. One option could be exploring fan feedback, examining season profiles, and comparing the show's past seasons' performance to see trends that can inform programming decisions.
Furthermore, the Parrot Pulse for "The Vampire Diaries" provides six dimensions that answer different questions about the show's global performance. From the report, the show has excellent travelability, franchise potential, and reach, among other dimensions that could generate insights for acquisition, programming, and distribution decisions. Demographic insights such as regions with high fandom could help you optimize content's release strategy and pricing in the said markets.
Finally, using the provided metadata like the show's season profiles and availability dates, a linear network could curate a marathon or schedule episodes strategically to increase engagement and retain their audience.
The Vampire Diaries's travelability to France in the last 30 days is 51%, which means that the audience demand for The Vampire Diaries is 51% of the demand in its country of origin, United States. Click through to another market to discover how well The Vampire Diaries travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. the cw, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Vampire Diaries.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Vampire Diaries from partners like the cw.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Vampire Diaries? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as the cw to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from the cw by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Vampire Diaries. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as the cw to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Vampire Diaries), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Vampire Diaries, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Vampire Diaries is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Vampire Diaries, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on Feb. 28, 2024, 1 p.m. PST using demand datasets from Parrot Analytics for The Vampire Diaries in France. We provide our partners with essential entertainment industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.