The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be wondering how demand data can be used to help you make more informed decisions for your platform. The case of "The Walking Dead" in France for March 2024 offers key insights.
Firstly, analyzing demand data can help you in content valuation. By looking at how much more demand a TV show has over the average show, and how its demand has increased or decreased over time, you can determine the dollar value contribution of any title to your platform, as well as estimate its ROI. "The Walking Dead" in France has 30.5 times the audience demand of the average show and has seen a recent increase in demand.
Another key aspect of demand data is that it enables you to map local whitespaces. By examining which genres are resonating most with your current audience, what genres you should focus on to attract new subscribers, and which type of content exhibits opportunity to acquire or produce, you can make more informed content acquisition, development, and programming decisions. For example, "The Walking Dead" ranks at the 100.0th percentile in the drama genre in March, indicating that there may be an opportunity to acquire or produce more content in this genre.
Demand data also tells you which titles should be acquired or produced to retain or grow your subscriber base. By examining which titles keep your current audience happy and which titles help you to acquire new subscribers, you can make more informed programming decisions. For example, "The Walking Dead" has an exceptional reach and momentum, indicating that it has a wide appeal and is part of the cultural zeitgeist, making it a strategic asset to consider for a streaming platform.
Additionally, demand data can inform you about a title's global performance and spin-off potential, as well as optimize your release strategy and pricing. By examining how "The Walking Dead" is performing in different markets and how it compares to other titles in the same genre, you can make more informed content distribution, internationalization, and franchising decisions.
Finally, demand data can help you optimize your marketing campaign ahead of premiere by informing you about the show's taste clusters and affinity analysis, determining the best talent or brand to partner with, and powering discovery and recommendations. For example, "The Walking Dead" is highly liked by fans of "Game of Thrones", "Westworld", and "The Mandalorian", indicating that these shows may be strategic titles to feature in your platform.
Overall, analyzing demand data through systems like Parrot Analytics can help you make more informed content, acquisition, distribution, and programming decisions by quantifying the dollar value contribution of a title, valuing IP globally, and mapping local whitespaces, among other benefits. By examining the demand of a show like "The Walking Dead" in France, executives can learn a lot about the strategic value and potential of a show on their platform.
The Walking Dead's travelability to France in the last 30 days is 40%, which means that the audience demand for The Walking Dead is 40% of the demand in its country of origin, United States. Click through to another market to discover how well The Walking Dead travels internationally.
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Acquire the best shows from partners such as AMC to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Walking Dead), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Walking Dead, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Walking Dead is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Walking Dead, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for The Walking Dead in France. We provide our partners with comprehensive OTT expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.