The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can offer valuable insights for making informed decisions about content acquisition, valuation, distribution, and programming. Let's consider a case study using "The Wheel Of Time," a TV series that premiered in November 2021. Our analysis of the show's audience demand in France during March 2024 can provide several valuable insights that can be used to inform strategic decisions.
Firstly, by examining audience demand as measured by the Parrot Analytics system, we find that "The Wheel of Time" has 12.4 times the audience demand of the average show in France over the last 30 days and only 2.7% of all TV shows have this level of demand. We can use this data to help us value the show for a streaming platform as we now have information about its performance relative to other titles in the market.
Additionally, we can see that the demand for the show in France has been decreasing recently. This information can help executives decide whether the show's popularity is material to their platform's strategy in France. Furthermore, the show's rate of decline in audience demand has implications for how much we should spend on content marketing.
We can observe that "The Wheel Of Time" is currently ranked #111 in France, which was a drop of 16 spots during March. Understanding the show's rank relative to other titles in the local market can help executives make informed programming, acquisition, and distribution decisions.
Next, by considering the show's audience demand across other dimensions, we can gain insights into potential regional expansion and branding opportunities. For example, the show's exceptional travelability and outstanding franchisability suggest that it has the potential for global expansion and the possibility of creating spin-offs or franchises. This data can be valuable for content distributors and producers looking for global opportunities to expand their audience base.
We can further use audience demand data to determine which titles should be acquired or produced to grow our subscriber base. For example, the list of shows fans of "The Wheel Of Time" also like shows what other shows or genres might be popular with the current audience. The demand data for the top 10 global markets where "The Wheel Of Time" is most in-demand can provide useful market intelligence to inform acquisition and distribution decisions.
Finally, examining how audience demand trends in local markets can help executives unlock under-monetized titles and optimize content pricing. We can observe that demand spiked in late March 2024 for France, which is of particular interest to those responsible for driving subscriber acquisition and retention. If the trend continues, we might need to revise our acquisition cost, pricing and marketing strategy.
In conclusion, demand data can inform content acquisition, valuation, distribution, and programming decisions. Using "The Wheel Of Time" as a case study for France in March 2024, we observed that the show has exceptional demand in various markets and which will continue to offer valuable strategic insights for stakeholders in the entertainment industry.
The Wheel Of Time's travelability to France in the last 30 days is 62%, which means that the audience demand for The Wheel Of Time is 62% of the demand in its country of origin, United States. Click through to another market to discover how well The Wheel Of Time travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Wheel Of Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Wheel Of Time, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 17, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for The Wheel Of Time in France. We provide our partners with comprehensive television industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.