The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives working in various areas of the industry can use demand data to make more informed content, acquisition, distribution, and programming decisions. One way is by using content valuation. For example, demand data can help determine the value of a content library to a platform over time or evaluate how a TV series performs as an acquisition-driving or churn-reducing title. Another way executives can use demand data is by assessing the value of exclusivity and determining a title's ROI.
Let's take an example of "The Witcher" in France during February 2024. The show achieved the peak rank of #36 in France, dropped by 21 spots during February, and had a demand that decreased by 11.3%. However, compared to its demand of 15.4 times the average over the last 90 days, demand for this show has been decreasing recently. For executives planning to air "The Witcher" in France, this data can aid in decision-making regarding the release strategy and pricing for the show.
Furthermore, executives can use The Parrot Pulse for "The Witcher" to measure its global performance across six dimensions, including demand, travelability, longevity, momentum, franchisability, and reach. They can use this data to compare the performance of "The Witcher" on a 1 year rolling basis vs. the last 30 days, which reveals interesting insights indicating that its popularity has increased by 54.1%. Also, the top 10 global markets where "The Witcher" is most in-demand over the last 30 days, including the United States, Russia, the United Kingdom, Ukraine, Canada, France, Bulgaria, China, and Germany, where executives can improve the release strategy for each market accordingly.
Finally, executives can use demand data to make both acquisition and distribution decisions. By comparing the performance of "The Witcher" with other titles, like "Foundation," "Rick And Morty," "Ahsoka," "The Wheel Of Time," "Star Trek: Strange New Worlds," "The Mandalorian," "Secret Invasion," "House Of The Dragon," and "The Last Of Us," executives can decide whether to acquire and distribute these titles based on how much they may add to the platform or network's value.
In conclusion, entertainment executives across the industry can use demand data to make better strategic decisions. They can use such data to evaluate content valuation, assess exclusivity and ROI, optimize release strategy, improve acquisition and distribution decisions, and compare the performance of titles against other titles. In this way, executives can make informed decisions that will give their platform, network, or company a competitive advantage and increase the likelihood of success.
The Witcher's travelability to France in the last 30 days is 55%, which means that the audience demand for The Witcher is 55% of the demand in its country of origin, United States. Click through to another market to discover how well The Witcher travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Witcher.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Witcher from partners like Netflix.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Witcher? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Witcher. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Witcher), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Witcher, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Witcher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Witcher, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 18, 2024, 12:43 p.m. PST using analytics from Parrot Analytics for The Witcher in France. We provide our partners with far-reaching subscription-video-on-demand workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.