The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for ways to make better content, acquisition, distribution or programming decisions for your TV series, movies or other media content? Look no further than Parrot Analytics' demand data. With millions of data points and proprietary algorithms, we can help you understand the current and future performance of your content across a range of markets.
Let's take the example of "This Time With Alan Partridge" and look at how we can use demand data to make more informed decisions.
Content Valuation:
- Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region, this means you can apply content valuation to individual series or an entire library and start unbundling the value of content on any streaming service.
- With 6.2 times the audience demand of the average show in France over the last 30 days, demand for "This Time With Alan Partridge" is good. Only 8.6% of all TV shows have this level of demand, making it a relatively valuable asset to any platform.
- Examining the show's performance shows its popularity is increasing making it a prime candidate for acquisition or distribution by any platform looking to add valuable content to their catalog.
- Comparing the show's performance on a 1-year rolling basis versus the last 30 days illustrates the show's increased popularity in a short time. The show's average demand on a rolling yearly basis was 1.4 times the average title, compared to 6.2 times the title average for the last 30 days, indicating an increase in popularity.
Acquisition and Programming Decisions:
- Demand data helps you understand more about the show's popularity in different markets and provides insights into potential acquisition targets and programming strategies.
- By examining the top 10 global markets where "This Time With Alan Partridge" is most in-demand over the last 30 days, we see the show outperforms the demand of the average TV show (1x) in each of these markets. France is the show's number one market globally. The show achieved good audience demand of 2.6x in France, making it a strategic acquisition target for any platform looking to break into the French market or retain an existing audience in the region.
- Other shows that fans of "This Time With Alan Partridge" also like are "Slow Horses", "Bob's Burgers", "Ghosts", "The Righteous Gemstones", "Foundation", "The Eric Andre Show", "Family Guy", "The Offer" and "Severance (2022)." This information can help platforms choose what shows to acquire to expand their catalog or retain the attention of their current audience.
- The Parrot Pulse for "This Time With Alan Partridge" provides an independent measure of its global performance across six dimensions. Although the show's travelability is poor, its reach is okay, making it a strong contender for programming strategies aimed at attracting a wider audience. The show's momentum is also good, indicating it has the potential to continue growing in popularity.
Distribution Decisions:
- Understanding a show's popularity and demand in different markets can help executives make informed decisions about distribution strategies.
- The demand for "This Time With Alan Partridge" in France for the month of March 2024 was 235% of the demand in its country of origin, the United Kingdom. This data can inform executives looking to target markets where the show is particularly popular and focus on expanding their distribution and licensing strategies in these regions.
These are just a few examples of how demand data can be used by entertainment executives to make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics' demand data provides powerful insights that can help you stay ahead of the competition and make strategic decisions that can boost your business performance.
This Time With Alan Partridge's travelability to France in the last 30 days is 217%, which means that the audience demand for This Time With Alan Partridge is 217% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well This Time With Alan Partridge travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s This Time With Alan Partridge is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for This Time With Alan Partridge, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:04 p.m. PST using television demand data from Parrot Analytics for This Time With Alan Partridge in France. We provide our partners with valuable media industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.