The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data is a valuable resource to help make more informed content decisions. Looking at the example of "Tokyo Mew Mew New" in France, we can see how an understanding of audience demand can be used in different ways.
Content Valuation:
Using demand data, executives can make better decisions on how much to spend on content. Parrot Analytics' content valuation system enables executives to reveal the dollar value contribution of a title in any region. For instance, "Tokyo Mew Mew New" achieved demand that was 3.9 times the audience demand of the average show in France over the past 30 days, indicating that the show's demand is good. Given the show's popularity, its content value is likely to be high. The Parrot Pulse for "Tokyo Mew Mew New" shows that the show's audience demand is good across all global platforms.
Program Acquisitions:
Executives need to identify opportunities to acquire or produce content to meet their platform's supply and demand. Using demand data, executives can identify the most popular genres in their local market or globally, and quantify the platform-specific marginal revenue contribution. For instance, executives can examine the top 10 global markets where "Tokyo Mew Mew New" is most in-demand over the past 30 days and outperforms the demand of the average TV show in each of these markets. By capturing the show's increasing popularity in real-time, executives can strike ideal deals and maximize their ROI.
Content Distribution:
Executives can use demand data to map local whitespace markets and identify opportunities for content distribution. Additionally, content demand data can uncover under-monetized titles and find new opportunity markets for content distribution. With its travelability measurement showing poor ratings, "Tokyo Mew Mew New" may not be ideal for the global market, however, it's doing well in France. Knowing the show's most in-demand markets is valuable for content distribution.
Programming Decisions:
Using demand data, executives can make more informed decisions about programming. Executives can use the data to identify which titles to buy if they want to keep their current audience happy or grow their audience. Demand data also powers affinity analysis to identify the best talent, brand, or TV shows that can increase audience acquisition or retention. The Parrot Pulse for "Tokyo Mew Mew New" shows that its momentum, the pace of growth, is okay, and its reach, the number of people expressing demand for a show, is okay. This data helps executives make better programming decisions.
In conclusion, executives need demand data to make more informed decisions in content valuation, program acquisitions, content distribution, and programming. Using the example of "Tokyo Mew Mew New" in France, executives can use demand data to identify global markets that have high viewerships, quantify their platform-specific marginal revenue contribution, and find opportunities to monetize under-monetized content. Demand data provides valuable insights that can be used to optimize content strategies and boost engagement for SVOD, OTT, content distributors, and other entertainment organizations.
Tokyo Mew Mew New (東京ミュウミュウ にゅ~)'s travelability to France in the last 30 days is 234%, which means that the audience demand for Tokyo Mew Mew New (東京ミュウミュウ にゅ~) is 234% of the demand in its country of origin, Japan. Click through to another market to discover how well Tokyo Mew Mew New (東京ミュウミュウ にゅ~) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. TV Tokyo, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Tokyo Mew Mew New (東京ミュウミュウ にゅ~).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Tokyo Mew Mew New (東京ミュウミュウ にゅ~) from partners like TV Tokyo.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Tokyo Mew Mew New (東京ミュウミュウ にゅ~)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Tokyo to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Tokyo by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Tokyo Mew Mew New (東京ミュウミュウ にゅ~). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Tokyo to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Tokyo Mew Mew New (東京ミュウミュウ にゅ~)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Tokyo by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Tokyo Mew Mew New (東京ミュウミュウ にゅ~), including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Tokyo Mew Mew New (東京ミュウミュウ にゅ~) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tokyo Mew Mew New (東京ミュウミュウ にゅ~), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Fantasy Comedy), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for Tokyo Mew Mew New (東京ミュウミュウ にゅ~) in France. We provide our partners with essential TV industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.