The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive of an SVOD platform, you can leverage the power of demand data to make more informed content decisions, acquisition or distribution decisions, and programming decisions. Using the anime series "Tokyo Revengers" in France as an example, we illustrate how demand data can help inform your decision-making process.
Content Valuation:
- You can use demand data to understand the value of the "Tokyo Revengers" series to any platform, in any region. Parrot Analytics' content valuation system utilizes demand data to reveal the dollar value contribution of any title, to any platform, in any region. This system can assist executives in determining how much to spend on the content and can help answer specific questions, such as the value of a content library to a platform over time or how to estimate cannibalization of audiences if a title is available on multiple services.
Acquisition:
- With 3.2 times the audience demand of an average show in France over the last 30-days, "Tokyo Revengers" is performing well, achieving good audience demand.
- Demand data can help you quantify the platform-specific marginal revenue contribution, revealing how a title drives engagement across the rest of the catalog, and inform acquisition decisions.
- Audience demand data also aids in assessing a TV series' ability to drive subscriptions and mitigate churn. Using "Tokyo Revengers" alongside other acquisition targets, you can evaluate which titles have greater chances of subscription growth or retention.
Programming:
- Demand data can provide insight into which type(s) of content you should acquire or produce. Through audience demand data, you can identify the type(s) of content that exhibit the opportunity to acquire or produce.
- You can strategically leverage demand data to understand which titles should you aim to keep in your platform's catalog or which titles you should acquire based on audience demand. In France, "Tokyo Revengers" ranks in the 95.3rd percentile in the drama genre, which indicates that it is in high demand. Furthermore, other shows liked by the fans of "Tokyo Revengers" provide ideas on programming expansion or a possible action genre focus.
- By analyzing the top 10 global markets where "Tokyo Revengers" is most in-demand over the last 30-days, we note that the series outperforms the average TV show in all markets, and in Japan, its country of origin, it has an outstanding rating. This result suggests that you can leverage demand data to identify regional whitespaces or target the platform/region that aligns with your growth strategy.
Distribution:
- An essential aspect of distribution is gauging the global appeal of a title, and with "Tokyo Revengers," the data shows that its performance in the world audience demand is outstanding. The show achieves 43% of demand in its home market, Japan, which indicates good travelability. By understanding this dynamics, you can strategically allocate funds to maximize future content investments.
- Understanding audience demand can also help in optimal release strategy and pricing. By analyzing the results, you can identify when audience demand spiked and how it pertains to the marketing campaign's pre or post-premiere effectiveness. Furthermore, you can leverage the data to optimize the marketing campaign before premiering a new show to make the most of it.
- Finally, demand data uncovers under-monetized titles and informs platform and network fit. Through data analysis, we learn that "Tokyo Revengers" has good franchisability (spin-off potential) and outstanding reach (number of people expressing demand for a show), indicating that you can use the data to select IP to develop into a franchise or create spin-offs.
In conclusion, leveraging audience demand data can assist executives in making more informed content, acquisition, distribution, and programming decisions. Taking an example of the anime series "Tokyo Revengers" in France, we illustrate that demand data can be applied to provide insights into content valuation, acquisition, programming, and distribution. By utilizing data insights, executives can optimize their decision-making process and identify opportunities for growth and success.
Tokyo Revengers (東京リベンジャーズ)'s travelability to France in the last 30 days is 69%, which means that the audience demand for Tokyo Revengers (東京リベンジャーズ) is 69% of the demand in its country of origin, Japan. Click through to another market to discover how well Tokyo Revengers (東京リベンジャーズ) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MBS‘s Tokyo Revengers (東京リベンジャーズ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tokyo Revengers (東京リベンジャーズ), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 7:34 a.m. PST using global demand data from Parrot Analytics for Tokyo Revengers (東京リベンジャーズ) in France. We provide our partners with far-reaching entertainment industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.