The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make more informed content or acquisition decisions for their platforms. An example of the benefits of demand data can be demonstrated through the analysis of Japanese TV show "Trigun Stampede" in France for the month of February 2024.
Demand data can be used for content valuation to determine the worth of a TV show, the value of its stars, its ability to drive subscriptions and mitigate churn, and the value of exclusivity. In this case, demand for "Trigun Stampede" in France was 2.5 times higher than the average show in the country, demonstrating good demand. Additionally, it achieved the peak rank of #989 in France, demonstrating strong performance overall. However, demand for the show has been decreasing recently, indicating that executives should consider how to maintain interest in the show in France.
Moreover, demand data can also be used for acquisition decisions and distribution decisions. "Trigun Stampede" has higher demand than 94.1% of all comedy titles in France and fans of the show are likely to enjoy other similar shows, such as "Jujutsu Kaisen" and "Overlord". Therefore, executives should consider acquiring or distributing similar shows in the same genre to build their audience base.
Demand data can be specifically useful for programming decisions through the insights generated through the Parrot Pulse for "Trigun Stampede" which measures global performance across six dimensions. The data shows that the show's worldwide audience demand is outstanding, its momentum is exceptional and its franchisability is good. Executives should leverage this information to create an appropriate programming strategy that is aligned with the show's global performance measures. Additionally, comparing the performance of "Trigun Stampede" on a 1-year rolling basis vs the last 30 days reveals interesting insights. The show's peak demand increased by 77.0% in the last 30 days in comparison to the average of the year. And although the show had 5.4 times the average demand on a rolling year basis, its average demand decreased to 2.5 times the title average for the last 30 days.
Finally, demand data guides the decision-making process regarding global expansion plans. In the analysis of "Trigun Stampede", the show is outperforming the demand of the average TV show in each of the top 10 global markets where it is most in-demand. Not only is the show performing well in its home market, Japan, but also in markets like Canada, Russia, Australia, and the United Kingdom. Knowing which markets a show performs well in allows executives to develop an effective expansion strategy.
In conclusion, demand data can help entertainment executives to make better-informed decisions by providing accurate insights into how well a show is performing, the potential for expansion, what the audience is looking for in terms of content, and how to maintain the audience's interest. By leveraging this data to make smarter decisions, executives can increase user satisfaction, grow subscriber bases, and generate greater revenue streams.
Trigun Stampede's travelability to France in the last 30 days is 57%, which means that the audience demand for Trigun Stampede is 57% of the demand in its country of origin, Japan. Click through to another market to discover how well Trigun Stampede travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Trigun Stampede is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Trigun Stampede, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on April 19, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Trigun Stampede in France. We provide our partners with extensive content workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.