The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may have to make several critical strategic decisions related to content creation, acquisition, or distribution. Parrot Analytics uses demand data to provide valuable insights, enabling you to make informed decisions.
For instance, let's look at the case of "Tuca & Bertie" in France in March 2024. According to demand data, this TV series has 4.9 times the audience demand of the average show in France, indicating good demand. Only 8.6% of all TV shows have this level of demand, suggesting that "Tuca & Bertie" is relatively popular. The show has been increasing in demand over the past 30 days since it has a demand of 4.0 times the average; demand spiked in late March 2024. While the show peaked at #434 in France, its rank in France dropped by 540 spots during March.
The demand data can help content creators and distributors make informed valuation decisions. As a series Producer, you can use this demand data to assess the ROI that this title could produce for a given platform or distribution service. For example, with demand analytics, you could calculate or predict marginal revenue contributions for "Tuca & Bertie" and estimate its ability to drive new subscriber acquisition and retention.
Furthermore, by looking at the show's Parrot Pulse, entertainment executives can measure its global performance across six different dimensions. It states that worldwide audience demand is good, while the show's travelability, i.e., its international demand relative to its home market, is okay. Even in France, the demand for the show decreased by 32.8% during March, and its franchisability (spin-off potential) is poor, but momentum is excellent, indicating that the velocity of its growth has been good. Reach, i.e., the number of people expressing demand for the show, is okay.
Additionally, comparing the show's performance over a year indicates that the show has become more popular. Although the rolling basis indicates that its peak demand was 7.0 times the title average over a year, it was 7.6 times the title average in the past 30 days, representing a 9.0% increase in demand. This indicates increasing popularity.
In conclusion, the demand data can help entertainment executives and content creators in a plethora of strategic decisions, such as content valuation, acquisition, and distribution decisions. As a global entertainment expert, Parrot Analytics has provided a comprehensive analysis of "Tuca & Bertie," indicating that it has good demand in France, indicating positive returns on investment for any distribution, licensing, or acquisitions efforts.
Tuca & Bertie's travelability to France in the last 30 days is 57%, which means that the audience demand for Tuca & Bertie is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Tuca & Bertie travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Tuca & Bertie is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tuca & Bertie, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for Tuca & Bertie in France. We provide our partners with essential television industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.