The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many ways that you can utilize demand data to inform content, acquisition, distribution, and programming decisions. For instance, analyzing the demand data for a particular show, such as "Tunn Is" in France, can give you insights into your audience's behavior, interests, and preferences.
One of the primary benefits of using demand data is its relation to content valuation. Using metrics such as Parrot Analytics’ content valuation system, which is powered by global content demand and supply, you can accurately determine how much a particular show is worth to your platform, including its dollar value contribution, potential for driving engagement across your catalog, and its ROI. You can also assess its ability to impact subscriber acquisition and retention, and you can understand how it compares with other titles available in the market.
Returning to "Tunn Is" in France, we see that its demand is good, with 2.7 times the audience demand of the average show in France over the last 30 days. However, it's essential to note that its demand has decreased recently. Further, examining its peak rank and rank drop, which is a measure of its popularity and audience demand, respectively, can indicate how it's performing. These might then inform the decision on whether to acquire it or distribute it on a platform.
Moreover, analyzing the show's genre and comparing it to other shows can provide insight into the type of audience it attracts, their preferences, and habits. Knowing the other shows that fans of "Tunn Is" enjoy can also inform content or acquisition decisions.
Additionally, analyzing the show's demand over different periods and markets can provide valuable insights into how it's performing globally. For instance, examining the top 10 global markets where "Tunn Is" is most in-demand over the last 30 days reveals France as the number one market globally. Understanding the audience demand for the show in each of these markets can help you make distribution decisions in a way that will maximize the show's reach, retention, and monetization.
It's also essential to examine the Parrot Pulse for a show, which measures its global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. Although "Tunn Is" has poor travelability, longevity, momentum, franchisability, and reach, understanding these metrics can guide content, acquisition, programming, or distribution strategies and address issues like marketing to improve them.
Finally, understanding how audience demand and popularity of a show change over time can provide insight into future programming and content acquisition strategy. Comparing the performance of "Tunn Is" on a 1-year rolling basis vs. the last 30 days, shows that despite a decrease in demand in France over December 2023 vs. globally, there was an increase in the show's popularity the last 30 days relative to the entire previous year.
Tunn Is's travelability to France in the last 30 days is 15%, which means that the audience demand for Tunn Is is 15% of the demand in its country of origin, Sweden. Click through to another market to discover how well Tunn Is travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV4‘s Tunn Is is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tunn Is, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Tunn Is in France. We provide our partners with comprehensive OTT insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.