The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in charge of programming decisions, you can leverage demand data to make more informed decisions about the value of content on your platform. In this scenario, we will use the example of "Un Village Français" to explain how demand data can inform content valuation.
Firstly, "Un Village Français" has been performing well in France, with 2.9 times the audience demand of the average show over the last 30 days. This information can be used to value the show and to determine how much it is worth to your platform in France. You can also use this data to assess the show's potential in other markets where it is in-demand.
Demand data can also inform your decision-making around content acquisition. In this case, you can use the show's ranking, along with audience engagement metrics such as the show's rank decline in March, to evaluate whether to continue to acquire or license the show or where to place it in your lineup.
Demand data can also help you make strategic decisions about distribution. For instance, if the show's demand is increasing, you can determine which markets would be most profitable for the show and where to prioritize distribution efforts. Additionally, you can assess whether there is potential for a spin-off in markets where the show is in high-demand.
Finally, demand data can help you make informed decisions about your programming lineup. In this case, you can use the show's ranking and audience engagement metrics, along with the show's historical performance and global demand data, to optimize your programming strategy and decide whether to schedule the show in prime-time or as part of a themed block of programming.
In conclusion, demand data can be a powerful tool for entertainment executives in making content valuation, acquisition, distribution, and programming decisions. The example of "Un Village Français" highlights how audience demand data can inform your decision-making in each of these areas. By leveraging demand data, you can create a programming lineup that maximizes audience engagement and helps drive platform growth and profitability.
This is Un Village Français's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Un Village Français travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Un Village Français, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for Un Village Français in France. We provide our partners with meaningful television industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.