The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive at an OTT platform, using demand data, we can determine how much to spend on content. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. In the case of 'Unbreakable Kimmy Schmidt', a show about a girl rescued from 15 years in a cult reintegrating into society, we can see that despite its drop in rank of 1206 spots during February in France, the show achieved a peak rank of #1111 in France and has a good level of audience demand as it is at 2.1 times the audience demand of the average show in France over the last 30 days. Demand for this show has been increasing in the recent period as compared to its demand of 1.9 times the average over the last 90 days.
As an entertainment financing company or an entertainment talent agency, using demand data, we can quantify the value contribution of any title, to any platform in any region. In this case, we can use the Parrot Analytics content valuation system to determine the value of "Unbreakable Kimmy Schmidt" and find that its demand value is good. Parrot Analytics content valuation is an economic valuation system that is powered by global content demand and supply. It is a way to calculate the ROI of a specific title that would bring any given platform, and it can help assess a TV series' ability to drive subscriptions and mitigate churn.
Additionally, as a TV production company or studio, we can use demand data to inform our content creation and acquisition decisions. Using affinity and taste cluster analysis, we can determine which elements of the existing content and which genres fans like the most. This data can also reveal which type(s) of content exhibit the opportunity to acquire or produce. In the case of "Unbreakable Kimmy Schmidt", we can see that fans of this show also like titles such as "Bob's Burgers," "Saturday Night Live," and "Nova," which can guide our decision-making process when it comes to content acquisition and creation.
Furthermore, as a linear network or pay TV network, we can use demand data to optimize our programming decisions. In this case, we can observe that "Unbreakable Kimmy Schmidt" ranks at the 93.6th percentile in the drama genre in France, which means it has higher demand than 93.6% of all drama titles in France. This data can guide us in decisions on programming placement and scheduling. We can also map local whitespaces to determine the most popular genres in our local market, informing programming and scheduling decisions.
Finally, as a content distributor, we can use demand data to optimize distribution decisions. For instance, we can find that "Unbreakable Kimmy Schmidt" is most popular in its country of origin, the United States, and outperforms the demand of the average TV show (1x) in each of the top 10 global markets where it's most in-demand over the last 30 days. This information can guide our distribution strategies and determine which platforms to target for distribution of our content.
In conclusion, demand data is a valuable tool that executives in the entertainment industry can use to make informed content, acquisition, distribution, and programming decisions. In the case of "Unbreakable Kimmy Schmidt," we can see that it has good audience demand, and through Parrot Analytics content valuation system, we can quantify its value contribution accurately. Through demand data, we can also optimize our content creation, acquisition, distribution, and programming decisions, amongst many other facets of strategic decision-making in the entertainment landscape.
Unbreakable Kimmy Schmidt's travelability to France in the last 30 days is 29%, which means that the audience demand for Unbreakable Kimmy Schmidt is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Unbreakable Kimmy Schmidt travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Unbreakable Kimmy Schmidt is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Unbreakable Kimmy Schmidt, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for Unbreakable Kimmy Schmidt in France. We provide our partners with meaningful TV competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.