The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to base your content decisions on data-driven insights. That is where the demand data provided by Parrot Analytics comes in. Let's take the example of "Uncle Grandpa," a TV show that has been analyzed for the month of January 2024 in France.
The first question that comes to mind is how well the show is performing and what is its value? Using demand data, we can see that in France, "Uncle Grandpa" has 5.3 times the audience demand of an average show. This places it in the top 8.6% of all TV shows. By analyzing its demand over the past 90 days, we can see that its demand is increasing and that it moved up by 1075 spots in January. Content valuation based on demand data reveals the dollar value contribution of any title, to any platform, in any region.
Demand data also allows quick, easy, and accurate comparisons to other shows with related themes, such as "Rugrats," "Kick Buttowski: Suburban Daredevil," and "Phineas And Ferb." The data shows that the show is particularly popular with audiences in the family genre.
Another question is whether the show is suitable for distribution outside of France. Using the Parrot Pulse, we can see that "Uncle Grandpa" has good worldwide audience demand and good longevity, which means that it would be valuable in other international markets. This is important as it shows that the show may be a good candidate for global SVOD expansion.
On the other hand, we can also see that the show's travelability (relative international demand) is just okay, which means that it may not perform as well in international markets as it does in France. Nevertheless, the data available to us allows us to make informed decisions on whether it is worth distributing or not.
Lastly, it is important to understand how the show has been trending over different periods of time. By comparing its average demand over the last year to its demand in the last 30 days, we can see that the show has experienced a surge in popularity recently, which may indicate that it would be a good investment for the future.
In conclusion, demand data informs many important strategic business decisions including content valuation, global expansion, distribution, acquisition, programming and marketing strategy, and provides deeper insights about your audience, preferences, and expectations. "Uncle Grandpa" provides an excellent example to demonstrate how entertainment executives and TV decision-makers can leverage demand data to gain the insights they need to make informed content decisions and stay ahead of the competition.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Uncle Grandpa is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Uncle Grandpa, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for Uncle Grandpa in France. We provide our partners with valuable entertainment industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.