The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data provided by companies like Parrot Analytics to make more informed decisions around content acquisition, distribution, and programming. Taking the example of "Under The Dome" in France during March 2024, let's explore some questions that Parrot Analytics can help you answer:
- Content valuation: How can you determine how much to spend on content? Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. Using demand data, you can calculate the ROI a specific title will bring for any given platform. In the case of "Under The Dome", its demand data reveals that it has 6.8 times the audience demand of the average show in France over the last 30 days. Only 8.6% of all TV shows have this level of demand. This information allows you to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog.
- Demand informs supply & demand decisions: Which titles should you acquire or produce? By leveraging demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn, which can inform decisions around supply & demand. In the case of "Under The Dome", we see a 31.1% decrease in audience demand during March. This could be used to evaluate the show's performance in France during that time, and its potential as an acquisition-driving or churn-reducing title.
- Programming decisions: How can you assess the value of exclusivity? Exclusivity can be a powerful tool in driving demand for your platform, and demand data can help you assess the value of it. With "Under The Dome", we can see that its demand in France was 70% of the demand in its country of origin, the United States. This information can be used to evaluate the show's potential for exclusivity and how it could drive subscriptions and engagement.
- Subscriber acquisition: Which titles should you buy if you want to grow your audience? Demand data can help you identify titles that are resonating with audiences and could be effective at growing your platform's subscriber base. For example, we can see that "Under The Dome" outperforms the demand of the average TV show in each of its top 10 global markets, including Russia where it achieved outstanding audience demand of 9.7x. This information can help you identify potential acquisition targets that have strong global appeal.
- Competitive benchmarking: How can you compare your content against other titles available on the market? By comparing the performance of your content against other titles, you can identify strengths and weaknesses and make informed decisions about how to optimize your content offering. With "Under The Dome", we can see that it has higher demand than 98.0% of all drama titles in France, and that its reach (the number of people expressing demand for the show) is outstanding. This information can be used to evaluate how the show stacks up against other drama titles in the French market.
In summary, demand data is a powerful tool for assessing value, making informed programming decisions, identifying acquisition targets, and comparing your content against other titles. By leveraging this data, you can improve your platform's performance and drive subscriber growth.
Under The Dome's travelability to France in the last 30 days is 66%, which means that the audience demand for Under The Dome is 66% of the demand in its country of origin, United States. Click through to another market to discover how well Under The Dome travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Under The Dome), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Under The Dome, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Under The Dome is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Under The Dome, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Under The Dome in France. We provide our partners with far-reaching television series competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.