The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Television executives have a lot on their plates when it comes to making strategic content decisions that will resonate with audiences. One way to help executives make more informed decisions is by leveraging demand data, such as that provided by Parrot Analytics. Let's look at the example of "Vampire Academy" in France during January 2024 to see how demand data can inform various decisions.
Firstly, content valuation can be based on demand data, which answers questions like how much a show is worth and how much value it can drive for a streaming platform in any given region. "Vampire Academy" has demand three times greater than the average show in France over the last 30 days, and it has a demand spike in mid-January. This information can help executives determine the show's value to their platform or viewers in France. Additionally, executives can use demand data to see how much of a show's value is being driven by specific factors, such as stars or exclusivity.
Secondly, demand data enables executives to understand global demand for content. Executives can use the information on which shows are most popular in a given market or globally to inform a range of decisions such as acquisition deals, marketing strategies, or production investments. For example, "Vampire Academy" outperformed the demand of the average TV show in each of the top 10 global markets where it was most in-demand during the last 30 days, with Portugal being its highest-performing market. This information can help executives understand how a show's demand translates globally and inform decisions about where to distribute a show.
Thirdly, demand data can help executives make acquisition decisions, such as whether to buy specific titles or libraries or which titles should be a priority. Using the example of "Vampire Academy," executives can see that the show's demand has been increasing recently in France, indicating that the show is growing in popularity over time. However, demand has decreased by 41.4% in January, which suggests that something regarding the show - whether related to content, marketing, or overall trends - has impacted its popularity. Nonetheless, the show outperforms the average TV show in France.
Fourthly, demand data can make decisions about which genres and types of content will appeal to a given market. Executives can see that "Vampire Academy" is in the 95.1th percentile in the drama genre in France, which means it has higher demand than 95.1% of all drama titles in France. Moreover, executives can use demand data to find the most popular genres in a given local market and tailor their content strategy accordingly.
Lastly, executives can use demand data to inform programming decisions. Whether it is deciding if a show should be renewed or not, understanding which shows are cannibalizing audiences, or determining how to optimize scheduling leading up to or after a premiere, demand data can help executives make more informed decisions.
Overall, executives who leverage Parrot Analytics demand data can better understand audience tastes and preferences, optimize financial decisions related to content, improve acquisition deals, tailor their content strategy to specific markets, and inform programming decisions. By using Parrot Analytics' demand data tool, executives can get a competitive edge and maximize their profits in an ever-changing landscape of show business.
Vampire Academy's travelability to France in the last 30 days is 59%, which means that the audience demand for Vampire Academy is 59% of the demand in its country of origin, United States. Click through to another market to discover how well Vampire Academy travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Vampire Academy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Vampire Academy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vampire Academy, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using demand metrics from Parrot Analytics for Vampire Academy in France. We provide our partners with extensive TV series workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.