The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in the entertainment industry, utilizing demand data is essential for making informed content and acquisition decisions, determining content valuation, and program strategy. Below are some ways that demand data analysis can inform strategic decision-making, using the example of "Vampire In The Garden" for the month of January 2024 in France:
1. Content Valuation: Using demand data, industry professionals can identify the economic value of a specific title, the amount of value generated by a particular star's demand in a series, and the overall value of a content library over time. In the case of "Vampire In The Garden," we can see that it has 2.0 times the audience demand in France in comparison to the average show over the last 30 days and ranks at the 93.0th percentile in the drama genre in France. Such insights indicate the potential economic value of the content.
2. Acquisition Decisions: Demand analysis can reveal what type of content exhibits the opportunity to acquire or produce. To elaborate, "Vampire In The Garden" has been performing well recently in France with a 94.2% decrease in demand during the month. Industry professionals can take advantage of such insights to make informed decisions on possible acquisitions. By examining the top 10 global markets where the show is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. France is "Vampire In The Garden's" number one market globally, making it an ideal show for a potential acquisition.
3. Programming Decisions: Demand analysis can help industry professionals identify opportunities to produce and develop content based on existing and emerging audience preferences. By examining demand data for similar TV shows, professionals can identify what genres resonate most with the audience and what TV shows can facilitate audience growth or retention. The article reveals that an audience of "Vampire In The Garden" in France resonated with shows like "Jujutsu Kaisen (呪術廻戦)", "Star Trek: Lower Decks," "America's Got Talent," "Star Trek: Strange New Worlds," and "Family Guy."
4. Distribution Decisions: Demand analysis is useful in making decisions regarding distribution and selecting platforms that align with the viewer demand. Industry professionals through demand analysis can identify the location world-wide that a show has the most audience demand and which of these locations are underserved by available streaming services. In the case of "Vampire In The Garden," it is the number one in France and has good worldwide demand but has poor travelability.
5. Content Optimization: Demand analysis provides insight into audience preferences, opinion, satisfaction, and growth potential, which can help in making decisions for pre-release marketing, selecting cast and crew, or enhancing content performance. The data analysis within the article indicates that while the travelability and franchisability of the show are poor, the momentum and reach are good, meaning that there is still potential for growth.
In conclusion, content valuation, acquisition, distribution, programming, and content optimization can be informed by demand analysis. Using the example of "Vampire In The Garden," we can see that examining audience demand from multiple perspectives can be helpful in strategic decision-making.
Vampire In The Garden (ヴァンパイア・イン・ザ・ガーデン)'s travelability to France in the last 30 days is 56%, which means that the audience demand for Vampire In The Garden (ヴァンパイア・イン・ザ・ガーデン) is 56% of the demand in its country of origin, Japan. Click through to another market to discover how well Vampire In The Garden (ヴァンパイア・イン・ザ・ガーデン) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vampire In The Garden (ヴァンパイア・イン・ザ・ガーデン), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 7:55 a.m. PST using global tv demand data from Parrot Analytics for Vampire In The Garden (ヴァンパイア・イン・ザ・ガーデン) in France. We provide our partners with meaningful OTT insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.