The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you looking to make better-informed decisions about the content you produce, acquire, distribute, or program? Then look no further than demand data. Let's take a look at how demand data for the French TV show "Vernon Subutex" can be used to provide valuable insights for entertainment executives.
Content Valuation:
Using demand data, you can determine how much a show like "Vernon Subutex" is worth to a platform. Parrot Analytics content valuation system uses demand data to calculate a show's dollar value contribution based on its demand score. Although demand for the show has decreased in France by 201.7% during February, its overall demand is still good – 3.0 times the audience demand of the average show in France over the last 30 days. With such high demand, Vernon Subutex can undoubtedly be considered a strategic asset for a streaming platform.
Acquisition Decisions:
Entertainment executives can use demand data to identify what type of content exhibits opportunity to acquire. For example, if "Vernon Subutex" has higher demand than 94.7% of all comedy titles in France, it may make sense for a streaming platform to acquire more comedy titles like this to increase engagement and retain customers.
Programming Decisions:
By comparing the performance of a show like "Vernon Subutex" on a 1 year rolling basis versus the last 30 days, entertainment executives can see whether the show's popularity is increasing or decreasing. For example, although "Vernon Subutex" peaked at 8.0 times the average over the course of the entire year, it peaked at 6.8 times the average in the last 30 days, indicating a 15.4% decrease in popularity. Therefore, entertainment executives can adjust their programming decisions accordingly.
Distribution Decisions:
Entertainment executives can use demand data to determine which platforms they should target for distribution. From the top 10 global markets, "Vernon Subutex" outperforms the demand of the average TV show (1x) in each of these markets, with France being its number one market globally. Therefore, entertainment executives may decide to target the most in-demand markets for distribution to maximize their content investments.
Programming and Content Decisions:
Lastly, using Parrot Analytics' demand data, entertainment executives can explore the tastes of current audiences and map local whitespace. For example, with genres such as "Rick And Morty" and "Better Call Saul" being popular among fans of "Vernon Subutex," entertainment executives can determine which genres should be focused on to attract new subscribers to their SVOD service.
In conclusion, demand data is a valuable tool that entertainment executives can use to make more informed decisions about their content, acquisition, distribution, and programming strategies. By leveraging this data, executives can more accurately assess the value of their content, target the right platforms, and optimize their marketing campaigns for success.
This is Vernon Subutex's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Vernon Subutex travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Canal+‘s Vernon Subutex is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vernon Subutex, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Vernon Subutex in France. We provide our partners with far-reaching OTT insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.