The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed decisions about content acquisition, distribution, and programming. This is where demand data comes in, as it can help you understand the popularity of a show in your target market. For example, let's take a look at "Violetta" in France during February 2024.
Based on audience demand data, we can see that "Violetta" has a demand that is 4.0 times the average show in France over the last 30 days and has been increasing recently. Furthermore, it has achieved the peak rank of #694 in France and moved up 344 spots during February in France. This indicates that the show is performing well in France and could potentially be a valuable acquisition for a streaming platform or linear network.
Additionally, we can see that "Violetta" has higher demand than 97.5% of all family titles in France and has experienced a 42.4% increase in audience demand during February, making it a strategic asset for any platform looking to grow its family genre offerings.
Looking at the Parrot Pulse, which provides an independent measure of a show's global performance across six dimensions, we can see that "Violetta" has good audience demand across all platforms worldwide and has good longevity and momentum. However, its travelability is only okay, which indicates that it may not perform as well in international markets as it does in its home market.
One interesting finding in the demand data is that "Violetta" outperforms the demand of the average TV show in all of its top 10 global markets, including Argentina, which is its number one market globally. This information can be useful for content distribution decisions, as it shows where the show is most popular and where it may perform well in the future.
Demand data can also help with content valuation, as it provides an economic valuation system powered by global content demand and supply. Using demand data, you can calculate the ROI a specific title will bring for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn.
In conclusion, understanding audience demand data is crucial for making informed content acquisition, distribution, and programming decisions. By analyzing the demand data for a show like "Violetta," entertainment executives can gain valuable insights into its popularity in a given market, helping them to make more informed decisions.
Violetta's travelability to France in the last 30 days is 55%, which means that the audience demand for Violetta is 55% of the demand in its country of origin, Argentina. Click through to another market to discover how well Violetta travels internationally.
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Acquire the best shows from partners such as Disney Channel to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Violetta), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Violetta is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Violetta, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 8:46 p.m. PST using tv demand content analytics from Parrot Analytics for Violetta in France. We provide our partners with deep TV series workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.