The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide great insights into the performance of your content. For instance, based on the analysis of "We Own This City" in France for the month of March 2024, having 2.6 times the audience demand of the average show in France over the last 30 days indicates that the show is performing well. Executives can deploy Parrot Analytics content valuation system, which is based on demand data, to determine the dollar value contribution of the title to the platform or network, including the potential revenue from licensing the content.
One critical aspect of demand data is its ability to help with programming decisions. For example, Parrot Pulse can measure the worldwide audience demand across all platforms, which is an independent measure of the show's global performance across six dimensions, including momentum, reach, and franchisability. "We Own This City" managed to score well across most dimensions. Executives can leverage this information to identify extraction, marketing, and product placement opportunities. Additionally, by examining the global markets where the show is most in-demand, one can identify untapped opportunities, oversee project placement, and allocate marketing resources appropriately.
Demand data can also help in acquisition and distribution decisions. Knowing the show's relative value and performance within the drama genre, executives can identify programs that will generate high engagement without inordinate expenses and utilize demand data to negotiate favorable deals for the acquisition of these programs. Also, based on the show's travelability and demand-relative-to-home, executives can recognize the international interest of a program and evaluate opportunities for cost-efficient distribution.
Demand data can help executives make better acquisition decisions, as it enables them to compare the popularity and performance of a show in different markets. Based on the insight that the United States is "We Own This City"'s leading market globally, executives can strategically look towards acquiring other high-performing shows in the US and seek to distribute it internationally.
Finally, executives can leverage demand data to make informed content decisions. For instance, the fact that the global audience demand for "We Own This City" is good indicates a willingness and a keen interest from fans to experience these kinds of programs. Metadata such as the status of the show, number of episodes, and duration can also help networks to design their programming lineup for maximum impact. Executives can further leverage the show's demand data to evaluate whether investing in possible spin-offs or franchises, or producing more content based on the same theme, will have a good return on investment.
In conclusion, by utilizing demand data across metrics such as travelability, momentum, and reach, executives can make informed decisions on acquisition, distribution, and programming across all platforms, including SVOD or linear networks. These decisions can be based on reliable and factual data to lead to more informed investments and ultimately enhance the overall performance of the network or platform.
We Own This City's travelability to France in the last 30 days is 77%, which means that the audience demand for We Own This City is 77% of the demand in its country of origin, United States. Click through to another market to discover how well We Own This City travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as We Own This City.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as We Own This City from partners like HBO.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for We Own This City? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as We Own This City. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. We Own This City), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as We Own This City, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s We Own This City is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for We Own This City, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for We Own This City in France. We provide our partners with smart content workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.