The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you constantly face the challenge of finding and creating content that will engage and retain your audience. In this regard, demand data is a valuable tool that can help you make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics has compiled demand data for the supernatural mystery series "Wednesday" for the month of March 2024 in France, and this data can demonstrate how demand relates to content valuation.
Content Valuation:
One of the benefits of demand data is its usefulness in content valuation. Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. Demand data can be used to evaluate the worth of "Wednesday", and its performance in France compared to other shows with similar demand levels.
Programming Decisions:
The demand data for "Wednesday" in March highlights that its audience demand over the past 30 days, while still good, decreased from its demand in the past 90 days. The data also shows that the show's performance has been fluctuating, with a 48.4% decrease in demand in France in March. As such, it might be time to evaluate the show's recent performance in France, and consider factors that may have influenced its dip in demand. It may be beneficial to examine the show's content, pricing, marketing, etc. to identify possible causes of this trend. Overall, it is fair to say that the series may benefit from promotional or marketing efforts to engage audiences in France again.
Acquisition Decisions:
In evaluating whether to acquire "Wednesday" in another country, executives can consult demand data to determine if the show has global appeal. The requested analysis shows that "Wednesday" has impressive travelability and is outperforming the demand average in the top 10 markets where it is most in-demand, indicating global appeal. Additionally, comparing the show's demand in France to its demand in its country of origin, the US, shows that the show is more in-demand internationally than domestically. Therefore, acquisition decisions for "Wednesday" in other countries with similar audience preferences may result in high demand for the show.
Content Decisions:
This insight into audience preferences can also help executives prioritize which types of content should be produced or acquired. By analyzing the top 10 global markets where "Wednesday" is most in-demand, executives can identify specific trends and preferences in these markets about which types of content to produce or acquire. For instance, executives can identify that supernatural-themed mystery shows like "Wednesday" show good performance in several countries in the top 10, indicating that such shows have high potential of performing well in those regions. The analysis also shows that "Wednesday" ranks at the 97th percentile in the comedy genre in France, potentially informing executives seeking to produce comedy content that is in-line with similar tastes of French audiences.
Distribution Decisions:
With the ability to identify this information, international content distributors are encouraged to utilize the demand data analysis to identify and successfully distribute high-demand content, such as "Wednesday", across several regions. Based on the show's international potency, entertainment executives can strategically determine which markets/business tactics to prioritize. For instance, based on the above data, an executive could prioritize Russia, United States, China, Bulgaria, UK, and other countries where the show has outstanding or good demand.
In conclusion, demand data analysis can be invaluable to executives in the entertainment industry. For instance, demand data on "Wednesday" illuminates not only the show's current performance but is also applicable in wider strategic decisions such as content valuation, production, acquisition, distribution, and programming decisions. Limited to the one case study undertaken here, we recommend executives to consult demand data compiled by Parrot Analytics to aid in their decision-making.
Wednesday's travelability to France in the last 30 days is 30%, which means that the audience demand for Wednesday is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Wednesday travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Wednesday is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wednesday, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Comedy Horror), using our globally standardized Demand Expressions® metric.
This page has been updated on April 17, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Wednesday in France. We provide our partners with comprehensive content know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.