The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many ways that you can use demand data to make more informed content decisions and to improve your content acquisition, distribution, and programming strategies. Parrot Analytics provides a content valuation system powered by global content demand and supply. Here are some of the questions you can answer by analyzing demand data using "Westside (NZ)" as an example:
1. What is the value of the series to a platform in France?
By using Parrot Analytics' content valuation system, you can quantify the dollar value contribution of "Westside (NZ)" to a particular platform in France. With its audience demand being 2.9 times the average show in France over the last 30 days, demand for the series is good, and only 8.6% of all TV shows have this level of demand. The show increased in its rank by 144 spots during March in France, and its audience demand increased by 12.7% in the same month. These metrics can help you estimate the value of the show to a platform in France.
2. What other shows do fans of "Westside (NZ)" like?
By analyzing the audience demand for similar shows with identical tastes, you can determine the other shows that "Westside (NZ)" fans like. The shows include "Ted Lasso", "Police Interceptors", and "Law & Order: Special Victims Unit". Understanding what other shows are popular among your audience can help you use the knowledge to acquire similar programs, retain your subscribers, and grow your audience.
3. Can "Westside (NZ)" be leveraged for spin-offs or franchises?
One of the dimensions of Parrot Analytics' Parrot Pulse is franchisability (spin-off potential), and for "Westside (NZ)", the score is poor. This metric can help you decide whether a TV series can be leveraged for spin-off franchises or not. "Westside (NZ)" has six seasons with 52 episodes, and it is ended. Although its peak demand was 6.8 times the average over the course of the last year, it peaked at 5.1 times the average in the last 30 days, which indicates increased popularity. This suggests that there could be an opportunity for spin-offs or franchises.
4. What is the global appeal of "Westside (NZ)"?
By examining the top 10 global markets where "Westside (NZ)" is most in-demand, you can discover the global appeal of the show. The TV series outperforms demand for the average show in each of these markets, including New Zealand, France, Switzerland, the United States, Australia, the Netherlands, China, Canada, and Germany. "Westside (NZ)"'s number one market globally is New Zealand, and the show achieved good audience demand of 2.9x there. With its current demand data, this show could appeal to other markets, and this information can help you decide which regions to target for distribution.
5. How can you optimize your marketing campaign?
Demand data can help you optimize your pre-release or post-premiere marketing campaign to attract more viewers and increase engagement. By looking at the demand for the show over time, you can estimate its momentum; the pace of growth and how well audience demand is maintained over time, which is the longevity score. For "Westside (NZ)", the scores for momentum and longevity are poor and okay, respectively. However, the demand spiked in late March 2024 for France, indicating an opportunity to optimize a marketing campaign for the show in the region.
These are just a few examples of how you can use demand data to make more informed content, acquisition, distribution, and programming decisions. With Parrot Analytics' content valuation system and vast demand datasets, you can accurately analyze the value of a TV series and develop an informed business strategy.
Westside (NZ)'s travelability to France in the last 30 days is 39%, which means that the audience demand for Westside (NZ) is 39% of the demand in its country of origin, New Zealand. Click through to another market to discover how well Westside (NZ) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV3 NZ‘s Westside (NZ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV3 NZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Westside (NZ), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Westside (NZ) in France. We provide our partners with smart TV industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.