The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed decisions about content valuation, acquisition, distribution, and programming. Parrot Analytics provides an economic valuation system powered by global content demand and supply. Using demand data, you can answer questions like how much is a series worth, how much of its value is driven by the demand for one of its stars, and what the baseline value of a title is.
For instance, demand for the TV show "White Collar" in France is outstanding, with 10.0 times the audience demand of the average show in France over the last 30 days, indicating high content valuation. Only 2.7% of all TV shows have this level of demand. Compared to its demand of 9.3 times the average over the last 90 days, demand for this show has been increasing recently. Furthermore, "White Collar" ranks at the 99.0th percentile in the comedy genre in France, which means that it has higher demand than 99.0% of all comedy titles in France.
Also, Parrot Analytics can help you understand audience behavior and performance over time. By using the Parrot Pulse, which measures the show's performance across six dimensions, you can track customer demand, reach, momentum, franchisability, longevity, and travelability. For instance, the travelability of "White Collar" is good, meaning that the show has decent international demand relative to its home market. Additionally, the show's momentum and longevity are outstanding, and its franchisability and reach are outstanding as well.
Moreover, examining the top 10 global markets where "White Collar" is most in-demand over the last 30 days can help you understand which markets to target for distribution or to acquire content. Germany is "White Collar"'s number one market globally, where the show achieved outstanding audience demand of 11.4x. The United States and China rank second and third, respectively, with outstanding demand. France, Netherlands, Canada, Switzerland, Poland, and New Zealand round out the list, with good to outstanding demand levels.
Therefore, by leveraging demand data insights, you can find opportunities to acquire or produce content that resonates with the audience, retain subscribers, make informed programming decisions and maximize content investments.
White Collar's travelability to France in the last 30 days is 84%, which means that the audience demand for White Collar is 84% of the demand in its country of origin, United States. Click through to another market to discover how well White Collar travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular usa network‘s White Collar is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for White Collar, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for White Collar in France. We provide our partners with deep television industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.